Global Marketing Director

Kipling is looking for an exceptional Global Marketing Director to join our Global Brand Management team based in Antwerp, Belgium.

At Kipling we are on a mission. To live a vibrant and colourful life, go to places we’ve never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission and influences everything we do.

Let’s talk about the role!
As the Global Marketing Director, you will drive the marketing agenda across regions, aligning with the Brand Vice President to build and execute the brand vision. You will ensure the development of the Kipling Brand through strategic planning and effective execution elevating brand awareness while supporting top-line sales growth.

We expect that you will deliver unbeatable results fulfilling the following aspects of the Global Marketing Director role:
Build the brand vision, setting objectives, strategies, and a framework of tactics to ensure the development of the brand
Establish brand positioning thanks to a strong business acumen to identify business needs and marketing trends by analyzing and interpreting sales data, consumer insights, competitive analysis etc.
Manage the brand marketing & PR strategy and activation across EMEA, APAC, and AMER to support sustainable and profitable business growth as well as global consistency and local relevancy
Ensure the development of our associates to create a positive, growth-focused talent pool across specialties and regions

Operationally you will:
Ensure high-quality, effective planning and execution of marketing activities
Manage and own the global advertising budget
Lead the global organization to deliver marketing plans, tools, and creative assets to support on and offline accounts
Oversee the acquisition, conversion, and ROI of social media activities
Manage the retail environment, in-store visual presence, and activation
Own the marketing component of the Go To Market strategy and manage cross-functional collaborations between Marketing, Sales, Product, and Retail both globally and locally
In charge of all functions across the marketing department, including Brand, Channel Marketing, Marketing Operations, Social Media, Creative Marketing, Public Relations, etc.
Develop the marketing organization from a structural and talent development standpoint

Skills for Success
To succeed as the Global Marketing Director, you must have a strategic and creative mind, excellent organizational and interpersonal skills, and a deep interest in the Kipling brand. We are looking for someone who can:
Demonstrate strong business acumen and identify marketing trends
Execute global marketing, PR campaigns and in-store activations
Manage multiple projects in a fast-paced environment
Proven track record in people management
Solid and extended managerial marketing experience
Successful in managing multiple projects in a fast-paced environment
Excellent organizational and interpersonal skills
Strategic and creative mind and enjoy bringing new ideas to the table
Deep interest in the Kipling brand as well as an understanding of the industry

What’s in it For You
In the role of Global Marketing Director, you will work with an international team, gaining insights into global marketing strategies and consumer behavior. We will support you with training and networking opportunities across other functions and brands.

When it comes to benefits, we’re the total package. You will enjoy:
A supportive feedback-based culture where respect and integrity guide us in what we do.
An inclusive international environment where people of diverse backgrounds, lifestyles, and nationalities love working together.
Being part of an iconic lifestyle brand in a multi-brand, multi-country organization.
On-site gym offering health and well-being initiatives, break-out areas with complimentary drinks.
A discount card with 50% on all VF brands.

Free to Be, Inclusion & Diversity
As an equal opportunity and affirmative action employer, VF is committed to supporting disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team, then we would like to hear from you!

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