Grocery Channel & Activation Manager For Denmark, Nestlé Purina Petcare

Join Nestlé Nordics – We are looking for the Power of YOU!

Are you passionate about driving market growth and activation strategies? Do you thrive on turning insights into action and building strong relationships? If YES, then come join us as our new Grocery Channel & Activation Manager for Purina in Denmark!

Working at Nestlé Purina PetCare: At Purina, we believe that people and pets are better together, and our purpose is to create richer lives for pets and the people who love them. As a proud member of Nestlé, the world's largest food and beverage company, we offer a wide range of products that prioritize nutrition, health, and overall well-being.

Your Job:
As our new Grocery Channel & Activation Manager, you will play a key role in shaping and executing strategies that drive market growth and activation for Purina in the Danish grocery market. You will be part of our Nordic Market Development Organization (MDO) team for Purina and report to our Nordic Grocery Channel Manager. This position is based at Nestlé’s Nordic headquarters in Ørestad, Copenhagen. In this role, you will...

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  Lead business planning and execution: Develop and implement strategies for market development and activation, ensuring excellence in execution and driving sustainable, profitable growth.
• Manage assortment, distribution, and pricing: Own local assortment strategy, set distribution targets, and contribute to pricing decisions.
• Monitor performance and budgets: Track Purina and competitor performance through regular reviews and oversee marketing budgets, including cost control and monthly phasing.
• Build strong relationships: Collaborate with internal teams (MDO, Marketing, Sales, Finance) and external partners such as key customers and agencies.
• Turn insights into action: Demonstrate initiative by converting data and insights into impactful strategies.
• Communicate effectively: Deliver clear, compelling presentations, and communicate strategies confidently.

The Courage to Be You: At Nestlé Nordics, we encourage you to embrace your authenticity. When you bring your whole self to work, you unleash your full potential.

We Are Looking For:
To thrive and be successful in this role, you…

• Have at least 4 years of experience in Sales, Commercial Development, Category Management, or a similar field.
• Communicate fluently in Danish and English.
• Possess strong analytical and strategic thinking, with a proven ability to turn insights into action.
• Hold solid knowledge of category management principles, shopper marketing trends, and best practices.
• Have a strong understanding of the local market, including channels and customers, and demonstrate highly developed business acumen.
• Are familiar with local regulations related to shopper activation.
• Have experience working with Nielsen data; knowledge of tools such as Power BI is a plus.

Join Nestlé Nordics and Make Your Mark: Your individuality is our greatest asset. If you are ready to be part of a supportive and inspiring team that values your true self, seize this opportunity and apply today. Together, we will unleash your potential and redefine what is possible.

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The Selection Process & Contact: We look forward to hearing from you, so please apply as soon as possible, and no later than December 3, 2025. For questions, contact Nordic Grocery Channel Manager for Purina, Anna Louise Cappelen on LinkedIn. Applications must be submitted via our Careers site.

Preferred starting date: As soon as possible

Note: At Nestlé Nordics, we are proud to be an equal opportunity employer. We embrace diversity and inclusion, encouraging individuals from all backgrounds to apply. We believe in unlocking the Power of YOU by fostering an inclusive and supportive environment for all candidates. If you require any reasonable adjustments during the recruitment process due to a visible or invisible disability, please do not hesitate to inform us. We are fully committed to providing the necessary support to ensure you can effectively showcase your skills and potential.