Growth Marketing Strategist

The Growth Marketing Strategist drives member growth and loyalty across the full marketing hourglass from demand generation and acquisition through engagement, retention, and relationship deepening. This role focuses on developing content strategy and integrated campaigns that connect seamlessly from first touch to long term member value. This strategist ensures messaging, storytelling, and experiences work cohesively across the member lifecycle while reflecting Meritrust’s brand, financial well being promise, and member first approach.

ESSENTIAL FUNCTIONS:

• Drive member growth across the full marketing hourglass and analyze campaign messaging and performance insights to identify opportunities for improvement.

• Recommend messaging adjustments that support stronger engagement and acquisition outcomes.

• Collaborate with creative partners to shape compelling narratives and experiences that reflect Meritrust’s brand voice and commitment to financial wellbeing.

• Review, edit, and proof marketing materials to ensure accuracy, clarity, compliance, and adherence to brand voice. This includes digital content, email campaigns, web copy, advertising, scripts, social media, and internal communications.

• Lead the development of creative content and campaign frameworks aligned to member life events, needs, and behaviors from prospecting and onboarding to deepening relationships.

• Maintain and reinforce brand voice and messaging standards across all channels, ensuring consistency in tone, positioning, and storytelling to strengthen brand recognition and trust.

• Work with the growth team to ensure content and campaigns are optimized for search engines to improve visibility and organic traffic. Includes, conducting keyword research, implementing on-page and off page SEO techniques and continuously monitoring and analyzing website performance. Align SEO efforts with overall marketing goals to enhance the brand’s online presence, attract more qualified leads and drive conversions.

• Plan and guide campaigns that bridge Acquisition and Engagement teams, ensuring continuity of messaging, experience, and performance from first interaction through ongoing engagement.

• Partners closely with analytics, CRM, digital and martech teams to pressure test ideas, refine concepts and ensure initiatives are grounded in insight, clearly prioritized and executed with quality.

• Utilize data, member insights, and performance learnings to inform content direction, campaign optimization, and future growth opportunities.

• Develop and refine editorial workflows, review processes, and content standards that improve efficiency while maintaining high quality marketing output.

• Stay up to date with new digital technologies and content strategies.

• Additional duties as assigned.

QUALIFICATIONS:

• Strong background in growth marketing, content strategy, and integrated campaign development.

• Experience working across the full customer or member lifecycle.

• Ability to bridge strategy and execution across crossfunctional teams.

• Strong storytelling and messaging instincts grounded in brand and audience understanding.

• Comfort partnering with analytics, CRM, digital, and martech teams to inform decisions.

• Highly organized, strategic thinker with a bias toward action and continuous improvement.

EDUCATION/CERTIFICATION:

• Bachelor of Science/Bachelor of Arts degree in Marketing, Business, Communications, Journalism or related field.

• Relevant certifications preferred:

• Google Ads / Google Analytics Certification.

• HubSpot, Marketo, or Salesforce Marketing Cloud certifications.

• Digital marketing or growth marketing certifications.

REQUIRED KNOWLEDGE:

• Expertise in using major social media platforms.

• Ability to create and manage an editorial calendar to ensure consistent posting.

• Proficiency with analytics along with editorial calendar management, to enable consistent, datadriven content and campaign execution.

• Knowledge of brand voice, compliance, social media platforms, and editorial standards to ensure accurate, consistent, and high-quality marketing communications across all touchpoints.

EXPERIENCE REQUIRED:

• 3-5 years of proven experience in content strategy or marketing, with a successful track record of developing creative storytelling through campaigns/strategies.

• Experience creating and maintaining consistent brand voice and messaging across multiple channels, including digital, email, web, paid media, and social platforms.

• Strong collaboration experience working with creative, digital, SEO, analytics, CRM, and marketing technology partners to execute cohesive and highquality campaigns.

• Highly organized with the ability to manage multiple initiatives simultaneously while maintaining high attention to detail and execution quality.

• Experience reviewing and refining marketing materials for clarity, accuracy, compliance, and alignment with brand standards.

• Proven ability to translate audience insights, member needs, and life events into relevant content and campaign frameworks that drive engagement and loyalty.

HARD/TECHNICAL SKILLS/ABILITIES:

• Creative thinking and problem solving.

• Strong organizational and project management skills.

• Ability to work collaboratively in a team environment.

• Proficiency in social media management tools and analytics platforms.

WORKING CONDITIONS:

• Standard office conditions

• Low to moderate noise

• Limited lifting up to 15 lbs.

This description has been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Essential functions, requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

The Credit Union believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the incumbent. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.