Head Of Acquisition Marketing

What you'll achieve at Web Summit

• You'll develop and implement a cohesive acquisition marketing strategy that aligns email, paid online advertising, and web content to achieve business goals.
• You’ll oversee and manage diverse teams, including online advertising, email, web content, marketing operations, and project management, ensuring alignment and integration across all functions.
• You’ll identify opportunities to integrate campaigns across channels, maximising engagement and conversion rates.
• You’ll implement a structured testing approach, driving rapid iteration and data-backed decision-making across channels.
• You’ll collaborate with Brand Marketing to ensure acquisition strategies reflect Web Summit’s core narrative and messaging.
• You’ll use analytics and insights to continuously optimise the performance of all marketing channels.
• You’ll set clear KPIs and success metrics for campaigns, tracking performance and reporting results to leadership.
• You’ll lead your team to adopt a growth mind

Who you are

• You are a strategic leader with deep experience in developing and executing cross-channel marketing strategies.
• You have a proven track record of driving growth through integrated campaigns across email, paid ads, and web platforms.
• You understand how to align multiple teams and channels to deliver a cohesive, high-impact customer journey.
• You thrive in a test-and-learn culture, always seeking ways to optimise performance and efficiency.
• You are data-driven, with the ability to translate analytics into actionable insights and strategies.
• You’re an excellent communicator, capable of inspiring and guiding teams while collaborating effectively with stakeholders.
• You’re adaptable, able to balance strategic priorities with hands-on problem-solving.
• You’re passionate about technology.

Skills and abilities we're looking for

• Minimum 8 years of experience in acquisition or digital marketing, with at least 3 years in a leadership role.
• Demonstrated expertise in crafting cohesive marketing strategies across email, paid advertising, and web.
• Strong understanding of marketing automation and advertising platforms.
• Excellent project management skills, with experience overseeing cross-channel campaigns.
• Ability to build and manage budgets, forecast performance, and measure ROI.
• Experience in aligning creative and operational teams to deliver unified campaign experiences.
• A background in events or SaaS marketing is a plus.

• Hybrid-working model open to all employees.
• Fully subsidised healthcare, dental, employee assistance programme (EAP) and more.
• Pension contribution up to 6%(Irish based only)
• A dedicated in-house L&D department, with access to workshops, online learning and resources to help you excel in your career development.
• Company laptop, generous annual leave and flexible working arrangements.
• Our very own Tramway Team, which drives community and morale-boosting events for employees to participate in.
• Annual company get-togethers, charity days, and monthly wellbeing talks.
• Wellness subsidy issued to all employees of €1000 per year