Head Of Marketing - Apac

We are the industry experts delivering actionable maritime insight, data, technology, and analytics trusted by 60,000 professionals across the globe to drive commercial advantage, evaluate risk, and support the efficient and lawful movement of seaborne trade.

Our data is collected only from the most reputable partners and accurate sources, many of which are exclusive to us and our customers.

Our advanced analytics, artificial intelligence, and industry expertise transform our unparalleled data into powerful insight delivered through data and analytics platforms and services, news and commentary, and publications that help professionals in maritime operations, risk, and compliance stay well informed.

Leading seaborne trade through change with data transparency, innovative technology, and human ingenuity.

Role Profile

We are seeking a highly motivated and experienced Head of Marketing - APAC to develop and execute marketing strategies that drive business growth and brand awareness across the APAC region. This role will be instrumental in generating qualified leads, driving sales pipeline, building strong customer relationships, and establishing Lloyd’s List Intelligence as a leader in the industry within the diverse APAC market. This is an individual contributor role to start with, offering the opportunity to grow and build a team over time.

This is a full-time permanent role working collaboratively with senior leadership based in APAC and the global marketing team.

This role is balanced working model between home and in our modern and centrally located Singapore office with an excellent and a wide variety of services and transport links situated nearby.

Responsibilities:

• Develop and implement comprehensive marketing plans tailored to the APAC region, considering local market nuances and cultural differences.
• Generate high-quality leads and nurture them through the sales funnel, collaborating closely with the sales team to ensure alignment and maximize conversion rates.
• Plan and execute field marketing activities, including events (both 3rd party and captive), webinars and other customer engagement initiatives to drive pipeline.
• Collaborate with Integrated Marketing Managers and Digital Marketing Team to deliver leads through digital (email marketing, SEO/SEM), and content marketing (white papers, case studies, blog posts, podcasts).
• Gather competitive analysis and industry trends to identify opportunities, understand customer needs, and refine marketing strategies.
• Develop compelling marketing content that resonates with target audiences and effectively communicates the value proposition of our products/services.
• Manage marketing budgets and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and optimize ROI.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
• Collaborate closely with the central marketing team based out of London to ensure alignment with overall marketing objectives and leverage on the global team.
• Stay up to date with the latest marketing trends and technologies, particularly within the APAC region, and identify opportunities for innovation.

What we are looking for:

Essential

• At least 6 years of experience in B2B marketing, with a proven track record of success in the APAC region.
• Strong understanding of the APAC (including China and Japan) business landscape and cultural nuances
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Proficiency in marketing automation tools and CRM systems
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in written and spoken English

Desirable

• Proficiency in an additional language
• Previous experience in a fast-paced digital SaaS subscription business and/or at a start-up.
• Previous experience working in a PE backed business
• A degree in any discipline (Business related or marketing degree’s preferable)
• Certified education in the latest Marketing tech and tools

Our Promise to You – Benefits

• Day off for your birthday
• Work anywhere policy (up to 4 weeks per year, subject to approval)
• Up to 4 days paid volunteering
• Balanced working
• Healthcare Insurance Plan
• 20 days of annual leave
• 14 days of outpatient sick leave
• 60 days of hospitalization leave (inclusive of 14 days sick leave)

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most, but not all of the skills or experience we're looking for, please go ahead and apply. You could be just what we need!

We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

Please let us know of any adjustments we need to make for you to show us your best self.