Head Of Marketing & Communications - Full Time

Ireland Materials invites applications from suitably qualified and experienced candidates for the position of Head of Marketing & Communications, reporting to the Head of Business Development & Integration, Ireland Materials. This role is responsible for setting and delivering the business-wide marketing and communications strategy for the Ireland Materials CRH business.

It will also provide strategic direction and operational oversight across brand management, marketing, digital marketing, e-commerce, internal communications, and external communications within Roadstone and Northstone.

Benefits:

• Competitive Salary
• Pension Scheme with up to 10% employer contribution
• Share Participation Scheme (Revenue Approved)
• Paid Holidays (22 days)
• Training & Development Opportunities.
• Employee Assistance Programme
• Free parking
• Product discount
• Bike-to-Work Scheme

About The Role

Key Areas of Responsibility:

Strategic Leadership

• Develop and lead a comprehensive, integrated marketing and communications strategy aligned to business objectives.
• Advise the Senior Management Team on brand positioning, reputation management, market opportunities, and stakeholder engagement.
• Drive customer-centric thinking across the business.
• Lead long-term planning for digital transformation and e-commerce growth.
• Ensure consistent brand governance across all channels, markets, and business units

Marketing & Brand Strategy

• Oversee the company’s brand architecture, value proposition, and positioning.
• Lead multi-channel marketing campaigns to support revenue growth and market share expansion.
• Oversee product marketing, market research, segmentation, and competitive analysis.
• Establish KPIs (Key performance indicators) to measure marketing performance and ROI.
• Ensure alignment between marketing strategy and commercial/sales objectives.

Digital Marketing & Transformation

• Oversee the digital marketing strategy including SEO, SEM, social media, paid media, content marketing, marketing automation, and analytics.
• Drive digital innovation and data-led decision-making.
• Lead website strategy, UX/UI direction, and digital performance optimization.

E-Commerce Leadership

• Lead the development and execution of the e-commerce strategy to drive online revenue growth.
• Oversee platform performance, customer journey optimisation, and conversion rate improvement.
• Monitor and improve customer acquisition cost (CAC), lifetime value (LTV), and digital sales performance.

External Communications & Corporate Affairs

• Develop and oversee corporate communications strategy, ensuring a strong and consistent public profile.
• Lead media relations, public relations, crisis communications, and reputation management.
• Manage relationships with agencies, media partners, and key external stakeholders.
• Ensure alignment between brand messaging and corporate narrative.

Internal Communications & Employee Engagement

• Oversee the development and implementation an internal communications strategy that drives employee engagement and cultural alignment.
• Support leadership communications, change management initiatives, and transformation programs.
• Champion employer branding and employee value proposition (EVP) initiatives.

Leadership & Governance

• Lead, mentor, and develop a high-performing, multidisciplinary marketing and communications team.
• Manage departmental budgets effectively, ensuring strong return on investment.
• Establish governance frameworks, processes, and policies for brand and communications.
• Foster collaboration across departments including Commercial, IT, HR, Finance, and Operations and Technical.
• Drive diversity, innovation, and continuous improvement within the function.

The following knowledge, skills and competencies are required for this role:

Experience

• Degree qualification in Marketing, Communications, Business or other similar related field (Masters qualification is desirable)
• Significant senior management experience in marketing and communications within a large organisation.
• Proven experience leading digital transformation and e-commerce growth strategies.
• Strong track record of delivering measurable commercial results through integrated marketing strategies.
• Experience managing corporate reputation and crisis communications.

Skills & Competencies

• Strategic thinker with strong commercial acumen.
• Exceptional leadership and influencing skills at executive and board level.
• Deep expertise in digital marketing technologies and analytics.
• Full clean drivers license

Closing date: Close of business Wednesday 11th of March 2026.

Required Criteria

Skills Needed

About The Company

Roadstone’s nationwide business includes the manufacture and distribution of a wide range of construction products including ready-mix concrete, aggregates, asphalt and macadam, mortar and plaster, concrete blocks and masonry, paving products, roof tiles and agricultural lime. We also provide an asphalt contracting service for commercial, domestic and local authority road projects.

Our business leaders include internally developed operational managers, highly qualified professionals and owner-entrepreneurs who join the organisation as a result of acquisitions.

The sustained expansion of CRH as a group, since its foundation in 1970, has created a wide range of career opportunities for ambitious and talented people throughout the world. Our decentralised structure and entrepreneurial environment is particularly suited to attracting, motivating and retaining talented, committed, enthusiastic and well-qualified people.

Company Culture

Our company is committed to leadership and skills development at all levels of the organisation, encouraging and supporting the continuous professional development of its employees to achieve their potential. Our development philosophy involves leveraging challenging work assignments with targeted coaching and mentoring, augmented by formal training and education.

Our Success is built on your Success

Roadstone offers exciting and rewarding opportunities for talented, dedicated people. There’s no single type of person who succeeds in Roadstone. We are looking for people who have a passion for excellence and achieving results.

You’ll need the ability to challenge and influence others, along with the capacity to adapt to new and different situations. The ability to build strong and effective relationships and to inspire and motivate others.

Company Benefits

Vacation, Paid time off, Paid sick days, Retirement plan and/or pension, Employee development programs, Employee discounts, Free parking, Open office, Competitive salary, Employee Recognition Scheme

Salary

Not disclosed