Head Of Marketing & Digital Experience

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Introduction:
About us
We are an award winning, national $16B public offer industry fund focused on the education and community sectors. Working for NGS Super means being part of something bigger and working to make a difference to our members and their financial future.

Our people are key to our success, and as we expand, we’re committed to finding and retaining the right talent to take on the journey. As well as a flexible and fun workplace, we offer competitive benefits including additional leave entitlements, personal & professional development and health & wellbeing programs.

Click on the video below to learn more!

The Role
The Head of Marketing and Digital Experience plays a pivotal role in shaping and delivering NGS Super’s marketing, communications and digital strategy, aligned to the Fund’s broader business and member objectives. Leading a high-performing team across Brand and Acquisition, Engagement and Retention, and Digital Experience, this role sets the strategic direction, drives performance, and creates a strong operating rhythm that supports growth, engagement and positive member outcomes.

Working closely with leaders across the Member business, this role is instrumental in connecting strategy to execution—ensuring marketing and digital initiatives are aligned to business priorities and truly member-first. A key focus is leading the next phase of marketing and digital transformation, enhancing digital, content and automation capabilities in partnership with Technology. With a passion for creativity, innovation and member impact, you will elevate the NGS brand, strengthen connections with members and employers, and help position NGS Super as the fund of choice for retirement success.

What you’ll do

• Lead the Marketing and Digital Experience strategy aligned to the Fund’s business and member objectives.
• Set direction and priorities across Brand & Acquisition, Engagement & Retention, and Digital Experience.
• Translate strategy into clear plans, KPIs, budgets and team accountability.
• Provide strategic, commercially sound advice to senior leadership and Board stakeholders.
• Build and execute brand and acquisition strategies to drive growth and awareness.
• Lead development and activation of the Fund’s value proposition and key campaigns.
• Drive integrated, multi-channel acquisition initiatives across paid, owned and earned channels.
• Oversee member and employer engagement, retention and lifecycle communications.
• Ensure communications are clear, compliant, relevant and member-focused.
• Lead the performance and optimisation of digital channels, including web, SEO, UX and marketing automation.
• Embed a strong performance culture using data, insights and analytics to drive outcomes.
• Manage budgets, agencies and partners to deliver measurable impact and value.
• Lead, coach and develop the Marketing and Digital Experience leadership team.

About you
A purpose driven leader with a growth mindset, you will bring the following key skills:

• 15+ years’ experience in marketing, brand, communications or digital, with senior leadership experience.
• Proven track record leading multi-disciplinary teams across marketing, digital, content and campaigns.
• Strong experience delivering strategies that drive growth, engagement, retention and digital outcomes.
• Expertise in brand, proposition development and go-to-market execution.
• Deep understanding of digital experience, including UX, content, automation, analytics and optimisation.
• Experience with modern marketing platforms (e.g. Adobe, Salesforce, HubSpot).
• Strong customer/member focus, ideally within a regulated or competitive environment.
• Commercially astute, strategic thinker who challenges the status quo.
• Data-driven approach to decision-making, performance tracking and executive reporting.
• Experience leveraging AI, automation and new ways of working to improve efficiency.
• Proven ability to manage budgets, agencies and suppliers to deliver measurable value.
• Excellent communication and stakeholder management skills, with strong governance and compliance awareness.

Nice to have but not essential:

• Experience in Superannuation at a senior level.
• RG146 compliant.

If you’re a proven marketing and digital leader with a track record of driving strategy, growth and member impact, we would love to hear from you.

We are a super fund that has an exceptional work culture, provides a diverse offering in developing our people and you can be a part of it while earning an attractive remuneration package!

Interested and suitably qualified candidates should submit a copy of their updated CV.

Please note that to be eligible for this role, you are required to have permanent Australian working rights and residency.

We are an equal opportunity employer committed to creating a workplace that values diversity, equity, and respect for all individuals.