Ice Cream Category Executive

ABOUT ICE CREAM: Life Tastes Better with Ice Cream

As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

Build great relationships with Retailers

• Build strong relationships with buyers, merchandising and category planners across retailers

• Take the category strategy to customer utilising it to develop tailored joint category plans, making the strategy live and breathe on a daily basis.

• Be the first port of call for buyers, CAM’s and brand managers on Category performance, opportunities and risks.

Win at Range reviews

• Provide category range, space and distribution advice for retailers at range review alongside merchandising recommendations.

• Build planograms supporting the Range and Merchandising changes.

• Monitor the implementation and success of the review on in store.

Deliver continuous insight through performance monitoring

• Complete regular performance updates both internally and externally, extracting insights from these sources and using them to continually bring opportunities for growth.

• Provide analytical support for the Category Manager to develop the trade category plan with retailers.

• Evaluate promotional and competitor activity in the market and share learnings with the wider team.

Be the voice of the Shopper & Customer internally with Sales and Marketing

• Bring the shopper and customer view to the table to the brand team aiding in the delivery of innovation launches, promotional plans and JBP building.

• Data analysis and insight generation

• Relationship building

• FMCG market knowledge