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Ice Cream Wholesaler 3b'S & Trade Marketing Lead
Posted on Nov. 27, 2024
- Kingston Upon Thames, United Kingdom
- 0 - 0 USD (yearly)
- Full Time
Please Note: The deadline for applying is 23.59 the day before the job posting end date.
Job Title: Ice Cream Trade Marketing Lead
Location: Kingston
Work-Level: 2A
ABOUT ICE CREAM: Life Tastes Better with Ice Cream
As the largest ice cream company in the world, we have over 100 years of experience in delivering smiles, and we plan to continue this for many more years to come. If you are in the current Unilever Ice Cream business or considering working for the newly separated Ice Cream business, you will work for the Global leading Ice Cream player in a growing category where we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.
Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.
We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.
JOB PURPOSE:
As Trade Marketing Lead, your purpose is to become the expert in traditional and digital trade marketing. You will be responsible for the development and execution of joint marketing plans for a number of our major trade partners. You will be pivotal in building our brands presence through these customers, working with the brand managers, sales managers, and customers to deliver ‘best in class’ activations, experiences and communications which really add value to our brands, the business owner, the wholesaler and of course the consumer.
RESPONSIBILITIES
Develop and manage the trade marketing calendar. Effectively communicate our promotions, core brands, NPD and campaigns throughout the year via traditional channels such as wholesaler shows and events, brochures and print and via digital channels using the Digital Trade Consultancy Programme. (explained below)
Continuously monitor the performance and optimise for better results whilst keeping a pulse on what other companies are doing in this space.
Build a strong relationship with the CBD team to ensure our plans are aligned
Support in customer pitches and selling presentations to gain new business or develop and deploy activations to grow existing businesses and ensure continued loyalty
Manage the artwork process with external agency to ensure campaigns are landed OTIF and explore opportunities to use AI when developing the artwork that result in efficiencies
Lead the Digital Trade Consultancy Programme (DTCP): Working with key wholesaler partners to build and improve their B2B DCOM including perfect store online, digital marketing and data sharing.
Management of a Trade Marketing Executive developing them both professional and personally.
ALL ABOUT YOU
SKILLS & LEADERSHIP:
Ability to work both independently and as a team member, and an ability to form long lasting working relationships with a variety of people across all business functions
Strong stakeholder management skills, with a passion for working with people, bringing them together to problem solve in a creative and considered way
Good communication and project management skills.
Creativity, strategic thinking, and a desire to think outside the box.
A bias for action and simplicity in processes and interactions.
Strong organisational skills and an ability to meet timelines in a disciplined manner.
Ability to work in a fast-paced environment that requires flexibility.
EXPERIENCE:
Experience with working with customers
Experience in Food Service or FMCG desirable but not essential
Good commercial acumen and budgetary skills
Excellent communicator
NOTES
Please apply via this portal as e-mail applications may not be processed and include your Future Fit Plan if possible.
By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.
Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Juli Molina on Juli.Molina@unilever.com
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
Relocation to the UK
Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.
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