Influencer & Brand Image Manager

Location: Basel, Switzerland (Headquarters)

Job Type: Full-Time

About Tally Weijl

Tally Weijl is a bold and youthful fashion brand with a deep passion for empowering individuals to express their unique style. With denim at the heart of our heritage, we’ve been creating vibrant, trend-driven collections that resonate with Gen Z audiences. Our girl is strong, confident, and #Unstoppable. Join us in shaping the future of fashion and connecting with communities across Europe.

About the Role

We are looking for a dynamic Influencer & Brand Image Manager to lead and execute our brand’s content and influencer strategies from our headquarters in Basel. This role combines influencer marketing with brand image execution, ensuring cohesive and impactful visual storytelling. The ideal candidate will build relationships with influencers, manage content creation, and oversee photoshoots and studio operations to elevate the brand’s presence across all channels.

Key Responsibilities

• Influencer Marketing:

• Identify, engage, and maintain strong relationships with influencers across key markets, including Italy, Germany, and other European countries.

Plan and execute influencer campaigns to align with brand objectives and drive community engagement.

• Negotiate and manage partnerships to ensure high-quality content and alignment with Tally Weijl’s image.

• Content Creation & Brand Image:

• Oversee the end-to-end content production process, including photoshoots, video shoots, and visual storytelling.

• Manage the photo studio and coordinate all aspects of visual content execution, ensuring alignment with the brand’s identity.

• Ensure consistency across all content to maintain a strong and recognizable brand image.

• Team Collaboration:

• Work closely with the marketing, social media, and design teams to develop cohesive campaigns that amplify the brand’s impact.

• Provide creative input on campaign concepts and bring innovative ideas to elevate Tally Weijl’s content strategy.

Your Profile

• Proven experience in influencer marketing, content creation, or brand management, preferably within the fashion industry.

• Strong network of influencer contacts across European markets.

• Creative and detail-oriented with an eye for aesthetics and brand alignment.

• Exceptional organizational and communication skills.

• A passion for fashion and a deep understanding of Tally Weijl’s #Unstoppable DNA.

What We Offer

• A vibrant and inspiring work environment in our Basel headquarters.

• The opportunity to shape and grow the brand image of a leading Gen Z fashion brand.

• A collaborative team that thrives on creativity and innovation.

Ready to join us and become part of our unstoppable journey? Apply now!