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Brown-Forman

Insights Manager - Asia

Posted on May 13, 2025

Singapore, Singapore
0 - 0 USD (yearly)

Full Time

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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Quote from Hiring Manager
We’re looking for a bold, insights-driven leader to help shape the future of our brands in Asia. This role isn’t just about research — it’s about influencing strategy, empowering teams, and driving growth through meaningful consumer understanding. If you thrive on curiosity, collaboration, and real business impact, you’ll find this role both exciting and fulfilling!

Meaningful Work From Day One

Be a strategic thinking partner to senior leaders in Asia and across our global network.
Lead the application of the B-F Way of Brand Building with deep consumer, shopper, and commercial insights.
Drive data-informed decisions that shape portfolio, brand, and channel strategy.
Inspire and lead a growing team of insights professionals across key Asia markets. Collaborate with global and local teams to turn insights into actionable growth strategies.
Connect insights across regions to amplify learning and accelerate business impact.

What You Can Expect

Deliver Actionable Business Insights
Identify critical knowledge gaps and generate insights across consumers, shoppers, categories, and markets to inform brand, portfolio, and channel strategies.
Lead Market Research & Trend Analysis
Oversee continuous and ad-hoc research using tools like Nielsen, IWSR, Kantar, and social listening to track market trends and consumer behavior.
Champion Asia Market Intelligence
Share relevant Asian market studies and ensure integration with global insights to drive synergies and business relevance across the region.
Act as a Strategic Business Partner
Collaborate with marketing and commercial teams, provide consultation on research methodologies, and participate in business reviews to identify opportunities and learnings.
Foster Cross-Functional Collaboration
Build strong partnerships with brand, trade, sales, and finance teams to support commercial growth and leverage insights across APAC. Act as key advisor to APAC Marketing Director.
Manage Research Agencies & Data Partners
Supervise agency performance, ensure clear deliverables, manage contracts, and support global-local alignment in research partnerships.
Drive Insight-Led Growth Strategy
Proactively shape the insight agenda by identifying key questions and ensuring data-driven decision-making to unlock regional growth.
Oversee Data Management & Reporting
Ensure accurate data sourcing and dashboard delivery, provide timely KPI reporting, and support business steering through key metrics.
Lead with Influence and Inspiration
Be an active member of the APAC Marketing Leadership Team, align with Commercial and RGM leaders, and shape the regional insights agenda.
Develop Talent, Capabilities & Inclusive Culture
Coach, mentor, and build capabilities across the insights team, and more broadly as capability champion for marketing in Asia; foster a diverse and inclusive environment where team members feel valued and empowered.

What You Bring to the Table

Proven experience in market research, category management, and strategic planning within the FMCG industry.
Proven record of building premium brands & categories.
Excellent quantitative and qualitative research skills, and exposure to innovative research methods.
Experience with digital-led data analysis & KPI tracking.
Team leadership and capability development.
Both marketing research agency and client-side experience desired.
Regional Asia or APAC experience.

What Makes You Unique

Effective team leadership experience, fostering collaboration and supporting team development.

Bachelor's degree in Marketing, Business, or a related field; fluent in English and business-proficient in at least one other Asian language.
Proficient in MS Office (Word, Excel, PowerPoint), SPSS, Desktop Reporter, and other relevant data tools and platforms.
Strategic thinker with sharp analytical ability, commercial acumen, and a solution-oriented mindset.
Excellent communicator—able to convey complex insights clearly, influence stakeholders, and build strong cross-functional relationships.
Self-motivated, adaptable, and resilient with strong project management skills, intellectual curiosity, and a readiness to challenge the status quo.

Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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Requisition Type:

Employee

Management Level:

Leader

Global Job Level:

Number of Openings Available:

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