International Brand Specialist – Occasions Marketing

Company Description

Are you ready to take on the exciting challenge of connecting consumers to our product?

The Brand Specialist provides vital support to the International Brand Marketing team, HQ cross-functional teams, and local subsidiaries, focusing on product marketing campaigns with a specialization in occasion marketing. This role encompasses establishing global strategic direction and guidelines, fostering creative development, and collaborating with local teams to ensure campaigns are executed optimally, ultimately increasing awareness, relevance, and usage of Red Bull.

As Brand Specialist you’ll embody the role of the international brand management team, empowering and assisting local Red Bull organizations and developing global campaigns. You’ll promote an innovative mindset and a proactive, hands-on approach within the team and with key counterparts, effectively balancing current business pressures with the anticipation of tomorrow's opportunities.

Job Description

OCCASION CAMPAIGNS - SPECIFIC MARKET RESPONSABILITIES

In this role, you’ll partner with local teams to develop through-the-line occasion campaigns addressing relevant consumption occasions for Red Bull. You’ll provide global guidelines and review campaign proposals for strategic input, ensuring locally relevant and globally on-brand occasion campaigns. Finally, you’ll be communicating results and concrete actions to all relevant parties, including best practice monitoring as well as collaborating with other members of the Occasions team to drive global synergies.

OCCASION CAMPAIGNS - GLOBAL CAMPAIGNS

You’ll also develop global campaigns managing end to end process from identifying insights to briefing, creative evaluation, production coordination, and building global campaign packages for local amplification. You’ll collaborate with Media, Communication, Sales, Legal, Operations, and other functional teams to ensure cross-functional alignment for holistic and impactful campaigns. Driving innovation in occasions marketing will remain one of your priorities.

BRAND MANAGEMENT & TRAINING

You’ll also provide training on occasion marketing campaigns to brand teams around the world.

BUDGET/BP/AGENCY MANAGEMENT /KNOWLEDGE MANAGEMENT

Last but not least, you’ll manage projects within agreed department budget as well as supporting Occasions team through Business Planning process (inc. building presentations and keeping department trackers up to date). You’ll collaborate with the global agency for respective global projects and support Occasions team for knowledge management topics to increase synergies and local capabilities.

Qualifications

1-3 years of brand management experience with a strong understanding of the entire marketing mix

University degree (Bachelor or Master) with focus on media or digital marketing

Fluent in English, any language is a plus

Proficient understanding of trade marketing

Excellent project management capabilities

Strong ability to communicate with diverse internal and external stakeholders with different cultural backgrounds

An open-minded, international, and entrepreneurial mindset with a positive attitude

Passion for premium brand management and lifestyle brands

Strong planning, project execution, and analytical competencies

Additional Information

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.229 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.