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Husqvarna

Key Account Manager.

Posted on Nov. 27, 2024

Zaventem, Belgium
No Salary information.

Full Time

KEY ACCOUNT MANAGER

FIELD: SALES

Reporting to: Managing Director

Functional reporting to: Managing Director

MAIN PURPOSES OF THE JOB (MISSION):

Deliver growth in profit, volume, sales and distribution. in line with the national targets by implementing the right marketing and sales strategies at the assigned customers

Meet distributiontargets on the brands portfolio.

Maintain customer relationships and develop new customer contacts on key account level
Conduct analysis of the customer (needs), retail and competition to develop future business opportunities to be taken into account in the annual account planning
Develop an annual account plan for each relevant customer in assigned portfolio to meet the growth of margin, turnover, category, company targets on distribution, fair shares and profitability goals
Implement account plan to deliver targets through the most efficient use of company resources
Present current status, future plans like product introductions and national and account specific activities to the assigned accounts in regular meetings
Monitor account performance vs targets. Recommend corrective actions in case of performance deviations
Provide timely input for logistical planning and forecasting
Lead the implementation of account specific activities and promotions
Participate pro-actively in Task Forces

CONTEXT:

The Key Account Manager should incorporate customer and market requirements with local strategy and in this context try to maximize profitable sales opportunities.

SIGNIFICANT DATA:

Weighted Distribution
Net Sales and gross margin
Bias
Customer budget
Assortment mix and Share of voice (brand/category visibility)
Fair share within customer

MAIN PERMANENT GOALS:

Conduct an extensive market and competitive analysis, customer performance including a SWOT analysis to identify future joint business opportunities and the assigned accounts
Monitor, evaluate current overall distribution, propose plan voor matching, changing distribution structure and consumer buying habits in order to grow our sales
Develop an annual account plan for each relevant customer in assigned portfolio taking into account opportunities and risks to reach the growth and profit targets
Make a consolidated account expense planning
Plan the appropriate assortment / listings for all relevant accounts. Set targets for distribution for account group for the core range and new product introductions in particular
Make and implement activity plan for national promotions, account specific promotions, product introductions, product training, product demonstrations and coop advertising
Calculate and manage purchase pricing, trade conditions in line with marketing- and profitability guidelines
Continuously monitor account performance vs targets. Recommend corrective actions in case of performance deviations
Present account performance, account’s market position, goals, future plans like product introductions and national and account specific activities to the account in regular meetings
Report on account performance and plans to management in regular meetings
Ensure registration of substantial orders into the system (quotes) and give timely input for forecasting
Lead the implementation of corrective actions and account specific activities. Brief marketing and sales representatives timely and extensively. Follow up on implementation
Monitor account profitability and account expenses like coop advertising expenses. Report deviations and make recommendations for adjustments if needed. Continuously look for opportunities to optimize cost and performance Administer all issues with accounts. Report if appropriate

MAIN SKILLS REQUIRED:

Experience

Min 5-10 years experience in account management in branded goods company (FMCG)

Competencies

Analytical and systematic
Conceptional thinking
Communication, negotiation and persuasive skills
Results oriented
Team player
Fluent Dutch, French and English
MS Office: Word, Excel and PowerPoint
Knowledge of Power Bi is a plus

WHAT WE OFFER:

Permanent contract
A pleasant atmosphere
Staff discount on all products from the Husqvarna Group.
Sensibility to environmental issues, following Husqvarna’s Sustainability agenda.

Once we have received your application, you will receive an automatic acknowledgement that your application has been received. Those candidates selected for further consideration will be contacted by email by recruiter from our Warsaw team.

For more information about the organization:

www.husqvarnagroup.com

www.gardena.be

Last date to apply:

We are continuously accepting applications

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