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Lead Nurture Specialist Platformer
Posted on Nov. 26, 2024
- London, United Kingdom
- 0 - 0 USD (yearly)
- Full Time
Hybrid
Agency :
Ledger Bennett
Job Description Summary :
Platformer
Job Description :
Job Title: Lead Nurture Specialist Platformer (the term 'lead' here meaning marketing leads.)
About Ledger Bennett
At Ledger Bennett, a Havas company, we’re not just helping businesses grow—we’re building the next generation of leaders in B2B marketing, sales, and data science. If you're looking to kickstart your career in a company that values innovation, creativity, and impact, then we’d love for you to join us. At Ledger Bennett, you’ll gain hands-on experience with some of the world’s leading B2B brands, contributing to cutting-edge strategies that redefine how businesses deliver revenue.
Our flexible, cloud-based working style ensures you can thrive in a supportive, forward-thinking environment that adapts to your needs.
We are looking for a Platformer with:
Skills
- Eagerness to Learn Marketing Strategies: Interest in understanding how businesses guide potential customers through the buyer’s journey. Willingness to learn how lead nurture campaigns align with marketing and sales goals.
- Interested in Digital Tech and Tools: An interest in marketing platforms like HubSpot, Marketo, or Pardot. Comfortable with using spreadsheets, presentation tools, and beginner-level data platforms (Google Analytics, etc.).
- Basic Content Understanding: Enthusiasm for learning how to align content with audience needs.
- Communication Skills: Strong written and verbal communication skills, with a willingness to take feedback and improve. Ability to collaborate with peers and ask for help when needed.
- Organizational Skills: Capable of managing tasks, keeping track of deadlines, and assisting with project coordination.
- Curiosity About Data and Metrics: A keen interest in analysing campaign performance and learning how to interpret basic data like email open and click-through rates.
Values
- Curiosity: Excited to learn new skills, tools, and industry best practices. Open to feedback and eager to grow both professionally and personally.
- Collaboration and Teamwork: A positive attitude toward working with a diverse team and supporting shared goals.
- Accountability and Dependability: Reliable in meeting deadlines and completing assigned tasks with care.
- Customer-Centric Perspective: A genuine interest in understanding customer needs and how marketing can solve their problems.
- Integrity and Respect: Honest and respectful in interactions with colleagues, clients, and stakeholders.
Behaviours
- Proactive and Enthusiastic: Shows initiative in asking questions, seeking clarification, and volunteering for tasks.
- Attention to Detail: Double-checks work to avoid errors and ensures tasks are completed to a high standard.
- Adaptable and Flexible: Open to shifting priorities and learning from unexpected challenges.
- Team-Oriented: Supports teammates and contributes to a positive work environment.
- Results-Driven: Excited to see how their work contributes to real-world outcomes and eager to improve processes.
On the 6 month programme, you’ll be involved in:
Nurture Strategy
- Engaging Leads: Your job will be to create strategies that keep people interested in the company’s products or services, moving them closer to a sale.
- Working with Teams: You’ll work closely with different teams within the company to make sure your strategies are being carried out.
- Creating Campaigns: You'll design and manage email, social media, and content marketing campaigns to nurture leads (potential customers) and build relationships with them.
- Personalised Campaigns: You’ll create tailored campaigns for different customer groups based on what they’re interested in.
- Tracking and Improving: You will monitor how well these campaigns are working (like how many people are opening emails or visiting the website) and figure out which leads are the most promising, so you can prioritize follow-up actions.
- Optimizing: You’ll suggest ways to improve landing pages, emails, and web forms to increase lead engagement and sales.
- Using Tools: You’ll use marketing tools to set up automatic systems for managing leads and tracking how they move through the sales process.
- Reporting: You will track the performance of your campaigns and provide recommendations on how to make them better.
Marketing Automation
- Setting Up Campaigns: You’ll help design and manage email marketing campaigns that automatically send messages to potential customers at the right times.
- Learning Tools: You will learn to build automated systems that guide people through their journey with the company, making sure they stay interested.
- Improving Performance: Your role will involve finding ways to improve how these campaigns work, ensuring they run smoothly and effectively.
- Using AI and Automation: You’ll explore how automation and AI can help make processes faster and more efficient, improving how leads are managed.
- Collaboration: You’ll work with other teams to understand how customers move through the sales process and find ways to improve nurturing programs.
- Learning about how marketing automation fits into a nurture strategy and wider Marketing Tech stack.
- Reporting and Data: You will track how the email campaigns are performing and use that data to make improvements.
On the Platform programme, you'll benefit from:
- Dedicated Buddy
- Introductions and breakfasts with Senior Leaders
- Pastoral Support
- Free breakfast in the office
- Wellbeing and mental health support
- Yulife - wellbeing app
- Employee assistance programme
Training and Development sessions
- Communication
- Productivity
- Goal Setting and Objectives
- Career Development
- Diversity, Equity & Inclusion
- Networking
- CV & LinkedIn
- Industry Insight sessions
- Group Project
We work in a hybrid working model – in office and remotely on a 50/50 basis
Office Location:
Contract Type :
Intern
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
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