Manager Advertising & Social

BE A PART OF A REVOLUTIONARY CHANGE

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

TERMS OF EMPLOYMENT

Manager Advertising and Social is responsible for digital strategy development and campaign execution for traffic, conversion, and loyalty building to drive (Reduced-Risk Product) business in collaboration with OC (Operation Center, Global Headquarters) and internal stakeholders.

[Advertising]

• Develop digital & content strategies with Head of Digital by identifying emerging platforms, creative and content delivery trends, and innovative digital acquisition/ retention/ customer care programs that will continue to transform RRP (Risk-Reduced Product) business
• Lead media strategies and build up opportunities for digital paid media execution based on strong understanding of digital touch points (OOH, Media, Channels)
• Define locally and contextually relevant digital marketing communications
• Accountable for budget allocation, montioring and reporting
• Collaborate with digital channel leads and marketing team on content, campaigns, landing page and retargeting strategies to ensure brand consistency
• Drive discoverability and lead generation in the digital space via innovative digital acquisition programs
• Manage relationship with Media Agency, set objectives and review performance vs. KPIs
• Identify opportunities for efficiencies with the Media Agency
• Plan and execute digital media campaigns (media planning, media buying, creative directing) and platform partnership campaigns
• Drive discoverability and user acquisition in the digital space via innovative digital acquisition programs and improvement of marketing performance, ultimately driving traffic and conversion on IQOS digital & social platforms.
• Analyze performance metrics and report on campaing and media performance
• Set meaningful KPIs in collaboration followed by performance monitoring and optimizing marketing communications and platform functionalities for enhanced consumer journey
• Proactively develop new partnership opportunities with platform and media partners
• Manage digital projects in collaboration with global & local IT teams, developers, and/or platform partners.

[Social]

• Develop and implement social media strategies to align with business goals
• Create, curate, and manage published content across social media platforms
• Monitor social media channels for trends and opportunities
• Manage media agency, performance and KPIs
• Accountable for budget allocation, montioring and reporting
• Engage with followers, respond to inquiries, and manage online communities
• Analyze engagement metrics and report on social media performance
• Collaborate with other digital channel leads, marketing, agency and and other departments to ensure brand consistency and goal alignment
• Create and maintain a content calendar
• Track emerging social media trends and tools
• Conduct social media audits to ensure best practices are being used
• Oversee social media advertising campaigns

WHO WE’RE LOOKING FOR

• Bachelor’s degree
• 10+ years of experience in B2C digital marketing & social
• Expertise in digital media strategy, planning, and execution a strong plus, especially in performance-driven paid media (targeting, retargeting, etc.)
• Experience in developing integrated digital strategies (brand/product marketing & communications), including action plans and roadmap
• Experience developing and managing brand/campaign websites, social media platforms (especially Kakao)
• Familiarity with Kakao platform
• Experience with social media management tools (e.g., Hootsuite, Buffer)
• Proven track record of managing social media accounts for businesses
• Strong portfolio of previous social media campaigns
• Creative mindset with an eye for design and aesthetics
• Experience with social media advertising and analytics tools
• Knowledge of emerging social media trends
• Ability to work collaboratively in a team environment
• Strong organizational skills and attention to detail
• Experience in working with various digital platforms and agency partners preferred
• Ability to derive business insights from a variety of market/consumer/platform/marketing performance data

• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Be able to work in flexible work schedule (half-day Fridays), and receive competitive compensation & benefits including Group life and accident insurance, Welfare card etc.