Manager, Brand Expression

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It starts with YES!

We're building something meaningful, and looking for people who want to be part of it.

Are you a detail-driven, design-focused Brand Manager ready to elevate how a brand is brought to life across every touchpoint? At Optus, you’ll serve as a brand guardian, ensuring consistent, creative, and effective use of our visual identity, tone of voice, and brand system. You’ll work closely with designers, marketers, agencies, and internal teams to both guide best-practice application and the ongoing evolution of brand assets and help translate strategy into compelling brand experiences.

This role places you at not only the heart of the Optus Brand & Marketing team, but across the business more broadly, shaping how our brand is experienced daily from internal communications and digital assets to retail spaces, campaigns, product launches and more. You’ll collaborate with creative partners and cross-functional stakeholders to ensure every brand interaction is thoughtful, on-brand, and impactful.

What you'll be doing:
Translate brand strategy into practical, engaging assets across internal, retail, digital, and product channels.

Lead development and rollout of brand-aligned campaigns and communications.

Review and approve creative work to ensure consistency in visual identity, tone of voice, and sound.

Guide and support teams across the business in applying the brand with clarity and impact.

Build internal brand advocacy by educating teams on effective and meaningful brand use.

Collaborate with creatives, agencies, and cross-functional teams while managing brand governance and approvals.

What you’ll bring:
10+ years’ experience in brand, design, or communications with a strong track record leading creative/branded projects across digital, retail, and internal channels.

Deep understanding of brand systems, with strong design sensibility and the ability to apply and enforce brand guidelines effectively.

Skilled in storytelling, copy, and layout with a sharp eye for brand consistency and quality execution.

Confident collaborator and influencer, able to engage cross-functional stakeholders including product, HR, and exec teams.

Commercially minded with a customer-first approach, bringing brand strategy to life in clear, human-centred ways.

What you’re like

Creative, curious, and passionate about delivering high-quality brand experiences with strong attention to detail and design.

Pragmatic, fast-paced, and adaptable — able to deliver efficiently without compromising on quality.

Comfortable navigating ambiguity and bringing clarity and direction to teams.

A natural collaborator and influencer who enjoys guiding others and championing brand excellence across the business.

Perks we love at Optus

3 days in the office, 2 days remote – with flexible hours to suit!

Inclusive paid parental leave, up to 16 weeks for the primary care giver.

Optus employees have access to resources, webinars and support via the ‘Parents at Work portal’.

Own your own growth by accessing an extensive online and facilitator led learning catalogue.

Connect at work through our employee-led volunteer groups: Culture Connect, Elevate Women, Disability Network, Express Yourself (LGBTQIA+), United Veterans, Yarn Network, Wellbeing Network and Young Professionals.

Vibrant campus life, variety of facilities including restaurants, cafes, gymnasium, GP, and post office.

Free Optus bus from Macquarie University Metro Station (every 6-8 minutes); morning and afternoon!

Keen to see what it’s really like to work at Optus? Search #OptusLife on LinkedIn to go behind the scenes!

Optus, we are strengthened by others and that means valuing diversity and saying ‘yes’ to embracing individual differences. We are committed to ensuring that our application process provides an equal employment opportunity to all job seekers, including individuals from diverse gender, cultural and linguistic backgrounds, individuals with a disability, individuals identifying as being part of the LGBTQIA+ community, individuals who may have served in the armed forces or who identify as Aboriginal and/or Torres Strait Islander.

For more information on Diversity, Inclusion & Belonging at Optus, please visit

https://www.optus.com.au/about/inclusion-diversity