Manager Customer Marketing

Manager Customer Marketing

Location: Alphen aan den Rijn, Netherlands
Job Type: Full-time

About Sakura Finetek Europe

At Sakura Finetek Europe, we are committed to delivering innovative histopathology solutions that support laboratories and healthcare professionals in improving patient care. Our marketing team plays a crucial role in ensuring our message reaches the right audience, with tailored strategies that drive engagement and sales impact.

To strengthen our marketing efforts, we are looking for a Manager Customer Marketing who will lead a team responsible for executing and adapting marketing activities to local markets, ensuring impactful and customer-focused campaigns.

The Role

As Manager Customer Marketing, you will be responsible for driving customer engagement through localized marketing initiatives, strategic event management, and value-based marketing programs. Leading a team of Customer Marketing Managers, you will ensure that marketing activities align with business objectives and resonate with regional audiences.

You will collaborate closely with Sales, Communications, and Product Marketing to tailor go-to-market strategies, refine messaging based on customer insights, and optimize marketing campaigns for maximum impact. By integrating customer feedback, you will continuously enhance marketing strategies, ensuring they meet the evolving needs of healthcare professionals and contribute to business growth.

Key responsibilities include:

• Leading, mentoring, and developing a team of Customer Marketing Managers to execute effective regional marketing plans.

• Aligning global communication strategies with local market needs, ensuring accurate translation and cultural relevance in campaigns.

• Managing and supporting impactful marketing events, including major industry conferences such as ECP, while tracking ROI and engagement impact.

• Collaborating with Sales to collect customer feedback and integrating insights into marketing and product strategies.

• Driving value-based marketing initiatives that clearly articulate the benefits of Sakura’s solutions for specific market segments.

• Analyzing market trends, regulatory changes, and customer needs to shape tailored marketing programs.

• Building and maintaining strong relationships with customers and key stakeholders to enhance marketing effectiveness.

• Working closely with senior leadership and cross-functional teams to align marketing initiatives with sales and business growth objectives.

What We Are Looking For

• A Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• A minimum of 5 years of experience in marketing, including at least 2 years in a leadership role.

• Proven expertise in developing and executing localized marketing campaigns with measurable impact.

• Experience in event management, ensuring seamless execution and strong return on investment.

• Strong ability to translate global marketing strategies into locally relevant initiatives.

• A background in sales-driven environments, with a focus on customer engagement.

• Excellent cross-functional collaboration skills, working effectively with Sales, Product Marketing, and Communications teams.

• Strong analytical skills to assess market trends, customer insights, and marketing performance.

• Experience in a global or matrix organization, with the ability to navigate complex business structures.

• Effective communication skills in English and at least one additional language.

What We Offer

• A leadership role in a dynamic and international environment.

• The opportunity to shape customer-focused marketing strategies and drive measurable business impact.

• A collaborative company culture built on integrity, passion, accountability, and teamwork.

• Extensive travel opportunities within the region (approximately 40% of the time).

• The chance to contribute to innovative healthcare solutions that make a real difference.

Join Us

If you are a strategic and hands-on marketing leader who thrives in customer-centric environments, we invite you to apply. This is an opportunity to lead impactful marketing initiatives and contribute to the success of a company shaping the future of histopathology.

Apply today and be part of a team that drives customer engagement and business growth.

What We Are Looking For

• A Bachelor’s or Master’s degree in Marketing, Business, or a related field.

• A minimum of 5 years of experience in marketing, including at least 2 years in a leadership role.

• Proven expertise in developing and executing localized marketing campaigns with measurable impact.

• Experience in event management, ensuring seamless execution and strong return on investment.

• Strong ability to translate global marketing strategies into locally relevant initiatives.

• A background in sales-driven environments, with a focus on customer engagement.

• Excellent cross-functional collaboration skills, working effectively with Sales, Product Marketing, and Communications teams.

• Strong analytical skills to assess market trends, customer insights, and marketing performance.

• Experience in a global or matrix organization, with the ability to navigate complex business structures.

• Effective communication skills in English and at least one additional language.

What We Offer

• A leadership role in a dynamic and international environment.

• The opportunity to shape customer-focused marketing strategies and drive measurable business impact.

• A collaborative company culture built on integrity, passion, accountability, and teamwork.

• Extensive travel opportunities within the region (approximately 40% of the time).

• The chance to contribute to innovative healthcare solutions that make a real difference.

Join Us

If you are a strategic and hands-on marketing leader who thrives in customer-centric environments, we invite you to apply. This is an opportunity to lead impactful marketing initiatives and contribute to the success of a company shaping the future of histopathology.

Apply today and be part of a team that drives customer engagement and business growth.