Manager, Digital Business Architect B2c

About us

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location

This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer hybrid working arrangements within Ireland.

Due to continued growth we are moving to a new office in January 2025. You'll find our new address at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin. - Exciting times ahead!

What you’ll do

As our new Manager, Digital Business Architect for the Digital Center of Excellence (DCoE) team, you will drive the development of B2C digital capabilities by shaping future visions and integration roadmaps. From defining business requirements to deploying solutions, you will play a key role in rolling out critical integrations across brands and markets.

The ideal candidate should be an expert in digital technology solutions, with a deep understanding of best practices and best-in-class technologies across the digital value chain, coupled with a strong grasp of marketing processes, organizational structures, and value creation strategies.

Additional key responsibilities include:

• Collaborate with Product Owners to identify opportunities for enhancing B2C digital capabilities, recommending suitable tools and technologies to address evolving requirements.
• Develop and drive the integration strategy by translating technology needs into clear business requirements and communicating their value to stakeholders.
• Maintain a comprehensive integrations roadmap, ensuring a holistic view of all requirements across digital teams.
• Orchestrate the rollout of B2C digital initiatives, ensuring seamless implementation across brands and markets.
• Mitigate risks associated with new integration capabilities, ensuring successful deployment and alignment with organizational goals.
• Work cross-functionally with teams including Technical Product Owners, Architects, IT, and Brand and Market teams to deliver impactful digital solutions

What you’ll bring

• Bachelor’s Degree in Business, Marketing, or a related field, or equivalent experience.
• 5+ years of experience managing digital projects in B2C environments.
• Expertise in integration strategies and tools like Braze, Segment CDP, and Martech solutions.
• Strong project management and stakeholder collaboration skills across global teams.
• Experience in FMCG, Beverage, or CPG industries is an advantage.

Who you are

• Global mindset; experience working across multiple geographies.
• Ability to operate at both a strategic and executional level; ideate and directly execute.
• Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks. Move at pace.
• Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
• Actively care & develop; championing our culture and cultivating trust.
• Excellent communicator, compelling storyteller and fascinated by consumer behavior.
• Have a positive, proactive ‘can do’ attitude and a ambitiously curious mindset to be best in your craft.
• Have an ability to turn ideas into activation plans.

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

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Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.