Manager/Senior Manager, Digital Marketing (Performance-Led) [Pod]

[What the role is]
Are you a passionate and data-driven digital marketer ready to make a real impact? We are looking for a dynamic Digital Marketing (Performance-led) Specialist to drive high-performance campaigns and deliver measurable results across a variety of digital channels. If you're excited about optimising strategies and achieving KPIs such as user acquisition, event registrations and product/ service adoption, this is your opportunity to shine!

[ What you will be working on]

You’ll be at the forefront of innovative digital marketing strategies, managing product/ service marketing, and continuously fine-tuning campaigns to ensure the best return on investment. If you thrive on driving results, staying ahead of trends and collaborating in a fast-paced, growth-focused environment, we want you on our team!

Key Responsibilities:

• Campaign Strategy & Execution: Develop and optimise performance-driven campaigns across multiple digital channels (search, display, social media) aimed at achieving KPIs like user acquisition, event registrations and product/ service adoption. Maximise engagement through owned channels (eDM, Telegram, etc).

• Event Marketing: Plan and execute event marketing campaigns (i.e. career fairs, webinars, workshops, interviews, etc). Collaborate with creative agencies to produce compelling marketing materials and boost event attendance.

• Performance Marketing: Monitor, analyse, and optimise campaign performance using tools like Google Analytics. Continuously refine campaigns on platforms such as Google Ads, Facebook, LinkedIn, etc to drive conversions, reduce costs, and improve CTRs and CPLs.

• A/B Testing & Optimisation: Experiment with creative assets, landing pages and audience segments, constantly improving performance and refining digital strategies to ensure success.

• Audience Targeting & Segmentation: Leverage data to identify target audiences and create tailored campaigns that drive optimal engagement and results.

• Cross-functional Collaboration: Collaborate with internal teams, such as content and product teams to produce relevant assets, as well as external partners to ensure campaigns are performance-driven .

• Budget Management: Manage the digital marketing budget efficiently, ensuring maximum ROI while executing cost-effective campaigns.

• Data Analysis & Insights: Analyse and report on campaign performance, providing actionable insights to inform future marketing initiatives and management decisions.

• Stay Updated on Trends: Keep up with the latest digital marketing trends and best practices, ensuring our campaigns remain cutting-edge and effective.

[What we are looking for]

• At least 3 years of experience in digital marketing, with a proven track record of achieving KPIs like user acquisition and event registrations.

• Proficient in using marketing platforms such as Google Analytics, Google Ads, Facebook Ads Manager and CRM tools.

• Strong experience with SEM and implementing pixels via Google Tag Manager for integrated campaigns.

• Good A/B testing skills and experience with SEO (a plus!).

• Exceptional campaign management skills with the ability to manage multiple projects and deliver on deadlines.

• Excellent at collaborating with external agencies and cross-functional teams.

• A creative problem-solver with a data-driven mindset and an eye for optimising performance.

• Strong written and verbal communication skills, with a good understanding of web design, usability, and application architecture

All applicants will be notified on whether they are shortlisted or not within 4 weeks of the closing date of this job posting.