Market Research Intern

About the Role

We are seeking a proactive and analytical Market Research Intern to support our marketing and business development teams. The intern will contribute to market strategy development, lead generation, and professional documentation that drives informed business decisions.

Key Responsibilities

1. Market Research & Analysis

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  Conduct research on industry trends, market size, customer behaviour, and competitor landscape.

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  Analyze primary and secondary data to identify opportunities, gaps, and business insights.

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  Prepare market segmentation and positioning analysis.

2. Market Strategy Support

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  Assist in developing marketing and go-to-market strategies.

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  Help identify target audiences and evaluate potential market expansion areas.

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  Support planning of product positioning, value propositions, and competitive strategies.

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  Contribute ideas for improving brand presence and customer reach.

3. Lead Generation

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  Research and identify prospective clients, partners, and industry contacts.

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  Develop and maintain lead databases with validated information.

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  Support outbound and inbound lead generation activities using online platforms.

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  Assist the sales and marketing teams with outreach materials and follow-up coordination.

4. Documentation & Reporting

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  Create structured research reports, briefs, and summaries.

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  Prepare presentations, dashboards, and data-driven insights for internal teams.

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  Maintain organized documentation of research findings and lead-generation activities.

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  Assist in creating proposals, pitch decks, and client documents.

Requirements

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  Ability to gather information from multiple sources and draw meaningful conclusions.

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  Proficiency in MS Office / Google Workspace (Excel, Word, PowerPoint).

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  Good communication and documentation skills.

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  Strong attention to detail and ability to manage multiple tasks.

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  MBA preferred.