Market Researcher

Job description

Job Title: Market Researcher – FMCG Industry

Job Type : Full Time

Location : Nungambakkam

Experience : Experienced

Job Description:

We are looking for a dynamic and detail-oriented Market Research to join our team in the FMCG sector. This internship provides an excellent opportunity to gain hands-on experience in market research, focusing on consumer behavior, industry trends, and competitor analysis. The ideal candidate will assist in collecting, analyzing, and interpreting data to support strategic business decisions in the fast-paced FMCG industry.

Key Responsibilities:

• Market Data Collection: Gather relevant data on FMCG products, consumer preferences, and emerging trends through primary and secondary research methods.
• Competitor Analysis: Conduct in-depth research on competitors’ products, pricing strategies, promotional efforts, and market positioning.
• Trend Identification: Analyze industry trends, market growth, and evolving consumer demands within the FMCG space.
• Consumer Insights: Assist in understanding consumer needs and behaviors by analyzing survey data, focus group outcomes, and market reports.
• Report Preparation: Prepare detailed reports and presentations that summarize market research findings, insights, and recommendations.
• Support New Product Development (NPD): Provide data-driven insights to assist in the development of new FMCG products and innovations.
• Collaboration: Work closely with the marketing, product development, and sales teams to align market research with business objectives.

Qualifications:

• Currently pursuing or recently completed a degree in Food Technologist , Nutraceutical, cosmeceuticals, D pharm, or a related field.
• Basic knowledge of market research methodologies and an understanding of the FMCG industry.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint). Familiarity with data analysis tools like SPSS, Google Analytics, or similar is a plus.
• Strong analytical skills and attention to detail.
• Excellent verbal and written communication skills.
• Ability to work both independently and collaboratively in a team environment.

Bonus Skills:

• Experience with market research tools or platforms.
• Familiarity with data visualization tools like Tableau or Power BI.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Benefits:

• Paid sick time
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person