Marketing And Communications Coordinator

Join the Farming Karma Team!
Position: Marketing and Communications Coordinator
Location: In Person - Kelowna, BC with occasional remote work and travel for events
Employment Type: Full-time
Salary: $20-$30/hr; exact rate depends experience and capabilities - to be discussed during the interview process.

About us

Farming Karma is a family-owned business dedicated to producing high-quality beverages, both non-alcoholic and alcoholic. As farmers, we believe in creating products using BC fruit that not only taste good but also make you feel good. Our commitment to sustainability, innovation, and community has earned us recognition and a loyal customer base. We are a fast-growing company looking for a dynamic person to join our team.

Working at Farming Karma means being part of a passionate team that values creativity, quality, and community. We take pride in our farm-to-table approach, growing, juicing, and canning our own fruit to ensure the freshest and most flavorful beverages. Our team members enjoy a supportive and collaborative work environment where their ideas and contributions are valued. We are dedicated to fostering a culture of growth, inclusivity, and purpose.

Through our "Do Good" initiative, we make a difference in our community by supporting local causes and providing educational tours. As a member of our team, you will have the opportunity to be part of this mission, helping us make a difference one drink at a time.

Job Description (Overview):

We are seeking a creative and results-oriented Marketing and Communications Coordinator to support our brand growth. This role focuses on driving increased sales, growing brand awareness, and building a strong online and offline presence. Reporting to the Executive Team, the ideal candidate will execute strategies and create content that directly impacts the profitability and visibility of Farming Karma’s products while upholding our brand values.

The Marketing and Communications Coordinator will play a vital role in executing Farming Karma’s marketing strategies, managing content across platforms, and ensuring that marketing activities drive sales and meet key performance indicators (KPIs). This position requires creativity, excellent communication skills, and a focus on measurable outcomes.

Key Responsibilities:

Content Creation and Media Management

• Manage a content calendar across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.) to drive audience engagement and brand awareness.
• Create and edit high-quality photos, videos, and graphics showcasing Farming Karma’s products, people, and values.
• Update the company website with fresh content, including new products, promotions, and events, ensuring alignment with marketing goals.
• Write engaging blog articles, newsletters, and press releases to maintain consistent communication with our audience.
• Optimize content to drive website traffic and increase product visibility online.

Marketing Support and Campaign Execution

• Assist in implementing marketing campaigns that align with business goals, focusing on increasing sales and profitability.
• Collaborate with marketing partners and vendors to create effective promotional materials and strategies.
• Conduct market research to better understand target audiences and improve campaign effectiveness.
• Track campaign performance and make recommendations to improve future initiatives.

Event and Community Engagement

• Attend events to represent Farming Karma and create real-time content for social media.
• Assist in planning tours, events, and promotional activities to increase brand exposure.
• Build relationships with community partners to expand reach and support local engagement initiatives.

Graphic Design and Creative Collaboration

• Design marketing materials, presentations, posters, and graphics using tools such as Canva, Adobe Creative Suite, and other digital tools.
• Ensure all materials are consistent with the Farming Karma brand and messaging.
• Support leadership with digital content and presentations for internal and external use.

Requirements:

Education and Experience

• A degree in Marketing, Communications, or a related field OR equivalent experience (2+ years in a similar role).
• Proven experience managing social media accounts and creating digital content for a business.
• Proficiency in graphic design and video editing tools (Adobe Creative Suite, Canva, etc.).
• Demonstrated ability to contribute to marketing efforts that drive sales and brand growth.

Skills and Competencies

• Strong attention to detail and ability to produce high-quality work in a fast-paced environment.
• Ability to follow direction and collaborate effectively with the leadership team.
• Excellent organizational and time-management skills to meet deadlines.
• Strong writing and editing skills for various communication formats.
• Basic understanding of SEO and digital analytics to track performance and optimize content.

Additional Requirements

• Must be legally authorized to work in Canada and at least 19 years old.
• Flexibility to work non-traditional hours for events or deadlines.
• A portfolio showcasing creative content (photos, videos, graphics) is required.

Benefits:

• Competitive salary.
• Employee discounts on Farming Karma products.
• Free non-alcoholic Farming Karma drinks while on shift.
• Opportunity to work in a dynamic and growing family business that is dedicated to sustainability, innovation and supporting community.
• Opportunities for professional growth and creativity.
• A collaborative and inclusive work environment.
• The chance to make a meaningful impact by sharing Farming Karma’s story and supporting its sales growth.

How to Apply:

If you are a motivated individual who is passionate and ready to take on a challenge, we would love to hear from you. Please submit application outlining your experience and how you see yourself being the right fit for our company. We thank all applicants for their interest, but only shortlisted candidates will be contacted for the next steps.

Farming Karma is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Pay: $20.00-$30.00 per hour

Expected hours: 37.5 per week

Benefits:

• Discounted or free food
• Flexible schedule
• On-site parking
• Store discount

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 2 years (required)

Work Location: In person