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Marketing And Customer Acquisition Manager

Posted on Nov. 26, 2024

Montréal, Canada
0 - 0 USD (yearly)

Full Time

Marketing And Customer Acquisition Manager

About Journeys by Van Dyke

Journeys by Van Dyke is a premium brand within the Moment Travel Group, specializing in all-inclusive group travel for the Canadian market. With over 40 years of experience, we’ve introduced more than 10,000 Canadians to top destinations across Europe, South America, Africa, and Asia. Our focus is on curating elevated, worry-free experiences that create lifelong memories while delivering world-class customer service.

We’re seeking a driven Marketing and Customer Acquisition Manager to lead our marketing efforts and engage travelers at every stage of their journey.

Why Join Us?

Gain hands-on experience with a leading travel brand.
Work alongside a supportive, creative team passionate about world-class travel experiences.
Enjoy opportunities for professional growth and creative freedom.
Be part of a dynamic, entrepreneurial environment where your contributions directly impact the business.

Role Overview

Reporting to the General Manager, the Marketing and Customer Acquisition Manager will oversee all marketing assets and communications for Journeys by Van Dyke. You’ll lead customer acquisition strategies, craft impactful campaigns, and ensure seamless execution of marketing initiatives across multiple platforms.

Key Responsibilities

Marketing Strategy & Campaign Management

Design and execute sales campaigns that align with company goals.
Develop strategies to maximize customer acquisition, conversion, engagement, and retention.
Create and oversee strategic engagement initiatives that integrate all communication channels (digital, email, print, etc.) to drive engagement and achieve business objectives.

Content Creation & Management

Organize and create promotional materials, including, but not limited to:
Seasonal brochures
Newsletters via Mailchimp
Social media posts and ad graphics
Detailed itineraries and journey one-pagers
Elevate the brand’s visual identity through compelling and creative content.

Customer Insights & Optimization

Define clear KPIs, measure results, and adapt strategies to optimize customer engagement.
Gather and analyze customer feedback to identify actionable improvements.
Monitor and refine the customer experience across various channels to increase satisfaction and engagement.

Digital Advertising & Analytics

Manage and analyze campaigns on Google Ads and Meta Business Manager platforms.
Leverage data-driven insights to inform marketing strategies and optimize ROI.

Who We’re Looking For

We live by a set of values that shape our work every day, and as such we are looking for someone who would be excited to embrace these values as they embark on a new, exciting chapter of their career. This role is right for you if you recognize yourself in our value statements:

EXCELLENCE: We strive for excellence by setting ambitious goals for ourselves and working relentlessly to achieve them.
OWNERSHIP: We behave like an owner every day. We are hands-on without being prompted to be.
AGILITY: We thrive in an environment of change, we are resourceful, and we find a way to get to the answer, every time.
EXCEPTIONAL HOSPITALITY: We go above and beyond to make every guest experience unforgettable, driven by genuine care and commitment.
RESILIENCE: We tackle challenges head-on with strength and determination, persevering through obstacles to learn and grow from adversity.

Ideal Candidate

A creative marketing professional with a passion for travel and storytelling.
Strong analytical skills, with the ability to interpret data and identify strategic opportunities.
Proactive, self-motivated, and eager to take ownership of projects and results.
A team player who thrives in a fast-paced, multi-tasking environment.

Skills & Experience

Bachelors degree in Marketing (or equivalent experience).
2–3 years of experience in applied marketing.
Proficiency in creative tools like Mailchimp and Adobe Suite (required); experience with Zapier and Wordpress is a plus.
Experience managing and analyzing Google Ads and Meta Business Manager campaigns.
Strong communication skills in English (native-level fluency), French is an asset.

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