Marketing Coordinator

Job Description:
Ai Insurance Organization is seeking a dedicated Marketing Coordinator to enhance our dynamic marketing team. This entry-level position is suited for individuals who have a solid foundation in various digital marketing disciplines, such as CRM management, graphic design, copywriting, social media, and website content management. The selected candidate will play a crucial role in driving our marketing initiatives to boost brand visibility and customer engagement.

Responsibilities:

• Graphic Design: Produce visually engaging graphics and videos for both digital and print media using Adobe Creative Suite, Figma, and Canva.

• Copywriting and Content Planning: Develop compelling content for our insurance blogs and social media posts, ensuring a consistent voice and message across all channels.

• Social Media Management: Oversee daily operations on various social media platforms, including content scheduling, community engagement, and performance analytics.

• Website Content Management: Update website content regularly to keep it fresh and relevant for our audience.

• CRM Management: Manage and monitor lead interactions within HubSpot CRM to ensure effective engagement and follow-up.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field is ideal but not required.

• At least three years of marketing experience, preferably within insurance brokerages or other B2B environments.

• Proficiency in CRM software, especially HubSpot, Vertafore SIG, Pathway.

• Strong skills in graphic design software, including Adobe Creative Suite, Figma, and Canva.

• Exceptional writing, editing, and communication skills.

• Experience in managing business social media accounts and using content management systems.

• Highly organized with meticulous attention to detail.

• Ability to multitask and thrive in a fast-paced environment.

• Familiarity with Excel/Google Sheets is advantageous.

• Knowledge of the Canadian insurance and surety industry is highly beneficial.

• Understanding of paid media strategy for Google Ads, Meta, and LinkedIn is a plus.

We Offer:

• Competitive salary and benefits package.

• Opportunities for professional development and career advancement.

• A collaborative, supportive, and innovative work environment.

• Flexible working conditions.