Marketing Coordinator - Temporary

Position Overview

As a Marketing Coordinator for the Car Dealer Channel and Alliance Program, you will play a key role in driving business development initiatives and executing strategic marketing campaigns within the automotive dealer network.

Key Responsibilities

Campaign Development & Execution

• Collaborate with cross-functional teams (sales, merchandising, graphic design, etc.) to design and execute B2B/B2C marketing programs tailored to the car dealer channel.
• Develop targeted marketing campaigns and promotions to increase dealer engagement, enhance brand visibility, and drive product sales.

Digital Marketing & Analytics

• Monitor and report on the performance of marketing campaigns and provide actionable insights to optimize future efforts.
• Enhance the dealer portal and digital assets with content that drives user engagement and strengthens our online presence.

Dealer Events & Sponsorships

• Plan and execute dealership-focused events, training sessions, and sponsorship opportunities to drive engagement and foster long-term relationships within the dealer network.

Strategic Planning & Administrative Support

• Contribute to the development of strategic marketing plans that align with overall business goals for the dealer network.
• Assist in managing marketing budgets, ensuring cost-effective allocation of resources across various initiatives.
• Prepare marketing reports, presentations, and other materials for internal and external stakeholders.

Key Success Factors

• Passionate & Driven: You have a strong passion for driving business growth and creating value for your partners.
• Business Development Focus: You thrive in a sales-driven environment and have a track record of successfully identifying and pursuing business opportunities. You are adept at building and maintaining relationships with key stakeholders and understanding their needs.
• Strategic Vision: You possess strong business acumen and a results-oriented mindset. You are capable of developing and executing marketing strategies that align with both short-term sales goals and long-term growth objectives.
• Analytical & Data-Driven: Your ability to analyze marketing data and draw actionable insights is crucial to optimizing campaigns. You use data to guide decision-making and improve program performance over time.
• Tech-Savvy & Digital Expertise: You are comfortable using digital marketing platforms and analytics tools, including Google Analytics, email marketing platforms, and social media.
• Excellent Communication Skills: You have a knack for crafting compelling marketing messages, both written and oral, and are comfortable interacting with diverse audiences, from internal stakeholders to car dealers and external partners.

Requirements

• Educational Background: Degree in Business Administration, Marketing, or a related field.
• Professional Experience: 5-8 years of proven experience in marketing roles.
• Language Proficiency: Exceptional communication skills, both written and verbal, with a talent for crafting engaging messages. Proficiency in French is a plus.
• Microsoft Office Suite: Strong proficiency, particularly in Excel (e.g., pivot tables, advanced formulas).
• Data Analysis & Reporting: Proficient with analytics and reporting tools like Google Analytics 4, Hotjar, and Power BI.
• Event Coordination: Experience in planning and managing events.
• Email Marketing & Automation: Experience with email marketing platforms (experience with Listrak is a plus).
• Project Management: Familiarity with project management tools (Asana is a plus).
• Design & Graphics: Familiarity with the Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus.
• Industry Knowledge: Experience in the automotive industry is a plus.
• Web & Digital Skills: Familiarity with WordPress and basic HTML is a plus.
• B2B Marketing: Previous experience in B2B environments is a plus.
• Digital Advertising: Hands-on experience with Google Ads is a plus.

Why Join Us?

If you are a dynamic and entrepreneurial marketing professional looking for a role that with significant growth potential, we invite you to apply for the Marketing Coordinator position. At Groupe Touchette, you'll have the opportunity to shape the future of our car dealer channel, drive impactful marketing campaigns, and contribute to the expansion of our Alliance Program. This is a high-impact, results-driven position where your efforts will directly contribute to our success in the competitive automotive market.