Marketing Executive

Position Overview:
The Marketing Executive will be responsible for developing, implementing, and managing marketing strategies to promote our truck and van products, services, and dealership brand. This role requires a hands-on marketeer who can execute campaigns, analyse their effectiveness, and drive customer engagement across multiple channels. Ideally the candidate should have experience in automotive marketing or related industries; however, it’s not essential. You will need to possess a strong understanding of both digital and traditional marketing practices.

Key Responsibilities:

Marketing Strategy & Planning

• Collaborate with the Head of Sales and Marketing to develop and execute comprehensive marketing plans to drive brand awareness, lead generation, and sales growth.
• Conduct market research to identify trends, customer needs, and competitor activities within the commercial vehicle industry.
• Assist in developing and managing marketing budgets, ensuring cost-effective execution of campaigns.
• Design and work on internal marketing, publications and campaigns to help keep all team colleagues throughout the JDS group updated on exciting developments, promotions and compelling colleague engagement.

Digital Marketing

• Manage the dealership’s online presence, including website updates, SEO optimization, and social media management (Facebook, Instagram, LinkedIn, etc.).
• Plan and execute paid digital advertising campaigns (Google Ads, Facebook Ads, etc.) to generate leads and drive traffic.
• Utilize analytics tools (Google Analytics, social media insights, etc.) to monitor performance and optimize digital marketing efforts.

Content Creation & Management

• Create engaging content for various platforms, including blogs, newsletters, email campaigns, social media posts, and dealership promotions.
• Oversee the production of marketing materials such as brochures, banners, and promotional videos, working with external agencies where needed.
• Maintain consistency in brand messaging and tone across all marketing communications.

Event Management

• Plan and coordinate dealership events, trade shows, and community engagement activities to increase brand visibility and customer interaction.
• Work with the sales and service teams to ensure seamless execution of customer-focused events.

Customer Relationship Management (CRM)

• Manage and optimize CRM campaigns to nurture leads, enhance customer loyalty, and drive repeat business.
• Develop email marketing strategies to promote sales, aftersales services, and dealership promotions.

Collaborative Efforts

• Work closely with the sales team to align marketing activities with sales targets and dealership goals.
• Collaborate with third-party suppliers, advertising agencies, and partners to enhance marketing efforts and brand exposure.

Reporting & Analysis

• Track and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
• Regularly monitor and assess customer feedback, market conditions, and KPIs to ensure marketing activities are delivering expected results.

Skills & Qualifications:

• Ideally with a degree in Marketing, Business, or a related field.
• 2-3+ years of experience in marketing, preferably in the automotive, truck, or commercial vehicle sector.
• Proven ability to manage multi-channel marketing campaigns, including digital and traditional methods.
• Experience with social media management and paid advertising.
• Strong written and verbal communication skills.
• Proficiency in marketing tools such as Google Analytics, CRM software, and graphic design tools (e.g., Canva, Adobe Suite) is a plus.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• A creative thinker with a proactive approach to problem-solving.
• Strong analytical skills to measure and interpret marketing performance data.
• Ability to work independently and collaboratively as part of a team.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for career development and growth within the company.
• A supportive and dynamic work environment.

If you are ready to take your marketing career to the next level and make a significant impact within our organisation, we encourage you to apply.

Job Type: Full-time

Benefits:

• Company pension

Schedule:

• Monday to Friday

Education:

• A-Level or equivalent (preferred)

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 2 years (required)

Work Location: In person

Reference ID: Marketing Executive - BB1
Expected start date: 20/01/2025