Marketing Executive

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Key Responsibilities

* Market Development & Lead Generation:

* Identify, target, and convert hospitals, clinics, and diagnostic centers into potential

clients.

* Develop marketing strategies tailored to healthcare institutions undergoing NABH

accreditation.

* Build and maintain relationships with hospital management, accreditation

consultants, and decision-makers.

* Product & Service Promotion:

* Promote healthcare IT products such as HMS, EMR, LIMS, and accreditation

support software.

* Present product demos, explain compliance features (NABH, NABL, ABDM),

and highlight ROI.

* Support sales with marketing materials, proposals, and client presentations.

Accreditation Knowledge & Client Support

* Guide hospitals about NABH requirements and the role of IT in achieving

compliance.

* Bridge communication between technical teams and healthcare administrators.

* Prepare content for workshops, training programs, and awareness campaigns on

NABH digital compliance.

Digital & Offline Marketing

* Execute targeted campaigns across digital platforms (LinkedIn, healthcare

forums, webinars).

* Represent the company at conferences, trade shows, and hospital networking

events.

* Monitor competitor strategies and market trends to refine positioning.

Qualifications & Skills:

* Bachelor’s degree in Marketing, Healthcare Management, or Business

Administration (MBA preferred).

* Minimum 2–4 years of experience in healthcare marketing, hospital consultancy, or

medical software.

* Knowledge of NABH accreditation processes, healthcare compliance, and hospital

operations.

* Strong communication, presentation, and relationship-building skills.

* Familiarity with healthcare IT solutions (HMS, EMR, LIMS, Accreditation Software).

* Proficiency in digital marketing tools and MS Office/CRM applications.

* Ability to work independently with a results-oriented mindset.

Key Attributes:

* Professional business etiquette and negotiation skills.

* Passion for healthcare quality and digital transformation.

* Ability to translate technical features into business value for hospitals.

* Willingness to travel for client meetings and hospital visits.

Compensation & Benefits:

* Competitive salary with performance-based incentives.

* Professional development and NABH training support.

* Opportunity to grow with a fast-scaling healthcare IT and consultancy firm.

Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Language:

• English (Preferred)

Work Location: In person