Marketing Executive (Social)

We Are

YouTrip is at the forefront of Asia's financial revolution, defining the future of digital finance with its leading multi-currency payment platform. Launched in 2018, YouTrip has swiftly ascended as a powerhouse, orchestrating billions in transactions annually and securing the trust of millions. With innovative solutions like YouTrip for consumers and YouBiz for businesses, we offer unmatched financial ease and cost-effectiveness. Fresh off a successful US$50 million Series B funding round led by Lightspeed Venture, we're setting new benchmarks in the digital financial services sector.

At the heart of our mission is a commitment to eliminate financial borders across Asia, propelling us into the next wave of digital finance.

You will:

• Formulate and execute a social strategy across Instagram, TikTok, and other platforms that is aligned with YouTrip’s unique brand voice and objectives.
• Be the face of YouTrip on social media, creating relatable and authentic on-camera content that strengthens the brand's connection with its audience.
• Produce engaging and creative content, with an emphasis on creating viral videos that boost brand awareness
• Align social media initiatives with broader marketing goals, ensuring a cohesive and impactful brand presence across all channels.
• Be responsible for driving organic performance such as platform growth and engagement across key social media channels
• Identify and capitalize on trending topics, memes, and cultural moments to keep our content hyper-relevant and relatable
• Provide reporting and analysis of platform performance and optimise content through data-driven insights
• Work closely with the marketing team to curate social-driven campaigns to acquire and engage with users

You are:

• A social native – You have a strong awareness of emerging trends and behaviors on social media and are able to interpret digital culture to drive business objectives. You should possess a minimum of 1-2 years of relevant industry experience.
• A creative storyteller – You have a knack for crafting compelling narratives that resonate with diverse audiences, turning complex ideas into engaging and digestible content.
• A content creation expert – You have deep experience in content creation for social media using editing tools such as Photoshop or Video-Editing tools. You are comfortable being in front of the camera and creating content representing the YouTrip brand.
• A fearless self-starter – You dare to push the creative boundaries, implement new ideas and test new formats to drive brand presence on social media.
• Data-driven – You have a detailed understanding of social analytics and ability to synthesise data into actionable insights.