Marketing Lead

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Hyli is building the blockchain that will unlock the next generation of apps. We’re launching a variety of apps that leverage the Hyli infrastructure to show that the tech works and increase real-world usage.

Your role is about growth, campaigns, and strategy: decide where to focus, shape positioning, run marketing campaigns, experiment, analyze results, and scale what works to attract real users. You’ll be the person who tells us what content, channels, and experiments are worth doing, and then drives them forward directly or with freelancers.

What you’ll do

You drive adoption for our apps. That means positioning them clearly, bringing them to market, and making sure people actually use them. You’ll look for opportunities and test new ideas to find what clicks. And you’ll make sure Hyli is in the right place, with the right message, at the right time.

• Go-to-market & adoption: You’ll shape how we present each new app, lead launches that translate into real-world usage, suggest product tweaks that maximize stickiness, and build partnerships that amplify our reach.
• Growth strategy & experiments: You’ll run experiments (growth hacks, new formats, and creative campaigns), measure their performance, and share insights with the team. When something works, you’ll push it further.
• Social media & community: You'll lead our social media strategy and then execute on it either directly or through freelancers. You’ll work closely with the Head of Content to make sure campaigns and content reinforce each other.

Who you are

The essentials

You’ve already demonstrated your ability to drive adoption (especially in fintech, consumer apps, or Web3) and are excited to do it again in an innovative space.

You’re comfortable switching between strategy and execution: one minute shaping positioning and product-market fit, the next launching a campaign or trying a new growth experiment.

You move quickly, rely on data, and view startup chaos as an opportunity to act. You take initiative without waiting to be told, while still collaborating and bringing others along with you.

Bonus points if…

• You speak French.
• You’ve worked in Web3 and understand its culture.
• You know how to work with freelancers and agencies to get things done.

Our team

Hyli is a team of 8 today, including five developers. You’ll work alongside:

• Sylve (CEO)
• Lancelot (CTO)
• Cécile (Chief of Staff)
• Alex (Head of Content)
• Matteo (Discovery team developer)

Interview process

• Initial screening call with our Head of Content
• Fit interview with our CEO
• Async case study
• Case debrief with our Chief of Staff
• Fit interview with our CTO

About Hyli

Hyli is the new proof-powered L1 to build the next generation of apps. We rethink how blockchains work by making cryptographic proofs a native feature of the protocol. This unlocks customizable, scalable, and privacy-preserving apps, all while offering a great developer and user experience.

• Efficient: pipelined proving with the latest proof systems (Risc0, SP1, Noir, etc.) delivers low latency at scale.
• Simple: no heavy execution environment, just proofs and data.
• Usable: seamless identity flows with credentials people already use (email, wallets, passports).
• Backed: $3.4M raised from top-tier VCs to fuel our growth.

Job Type: Full-time
Status: Cadre

Pay: 60,000.00€ - 100,000.00€ per year

Ability to commute/relocate:

• 75002 Paris: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• marketing: 3 years (Required)

Language:

• French (Preferred)

Work Location: Hybrid remote in 75002 Paris