Marketing Manager

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight’s.

Guided by our values – We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence – we are building on our 30-year foundation of taking care of each other and our customers’ sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada’s leading sleep partner.

We’re looking for a Marketing Manager to join our growing company and play a key role in our customer experience by ensuring each purchase ends in a smile!

In this challenging position, the Marketing Manager will be responsible for supporting the development and execution of strategic multi-channel marketing plans (radio, TV, digital, etc.) to drive sales and traffic in our stores and on our online platforms, and ensuring that our marketing plans meet our key marketing imperatives while strengthening our market leadership position. This will include implementing initiatives to reinforce brand value and loyalty, as well as developing marketing programs and promotions to increase market share and profitability.

Responsibilities of this role will include but are not limited to:

• Collaborate with strategic partners to create and execute unique marketing plans across multiple media channels to support business needs and objectives.
• Lead projects and participate in the development of campaigns that provide new reasons to buy while creating meaningful connections with consumers and building brand loyalty.
• Proactively provide recommendations for new initiatives that will help promote sleep wellness and establish our sleep expertise and credibility.
• Ensure marketing campaigns are delivered effectively and efficiently, on-time and on-budget, while aligning creative direction with the company's strategic objectives.
• Manage multiple projects and campaigns simultaneously, while also supporting numerous cross-functional initiatives within the organization.
• Measure post-campaign results and develop recommendations to improve and advance future initiatives through analysis of quarterly brand health results and market trends.
• Collaborate with diverse teams of professionals (advertising agencies, consultants, media teams, sales teams, etc.) to deploy marketing initiatives that will drive traffic and sales in our stores and online platforms.
• Maintain, due to the complex nature of the multi-channel media flow, a constant watch to ensure that all campaign elements are of high quality and delivered on time.

The Qualifications and Experience we like to see:

• University degree in communications, marketing, e-commerce or other related discipline.
• 5 to 8 years' experience in marketing in a 360 agency or retail environment.
• Proven experience in organizing and managing multi-channel campaigns, promoting products or services and executing marketing strategies.
• Excellent project management and marketing strategy skills.
• Analytical skills to identify the causes of a problem, propose and develop a solution, then implement it effectively, while anticipating potential problems and taking proactive measures to mitigate its impact.
• Ability to effectively assess creative in the marketing space and make data-informed recommendations on optimization and improvements..
• Developed interpersonal and communication skills to work on complex projects in collaboration with team members, agencies and other partners, as well as to motivate direct collaborators.
• Ability to confidently express professional opinions and recommendations with the relevant data and facts to support them .
• Acute attention to detail, highly organized, and able to prioritize multiple projects in a fast-paced environment with changing priorities and strict deadlines.
• Be a team player with the ability to influence, build relationships and collaborate with internal and external stakeholders to achieve alignment.
• Comfortable with current marketing, social and digital trends.
• Proficiency in Microsoft Office suite.

Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?:

• This is not a job but a CAREER with opportunities for growth and advancement
• Diverse and inclusive work environment
• We will invest in you and provide extensive training, mentoring and continuous development
• Access to training and development platforms
• Full medical, dental benefits and a Deferred Profit Sharing Program
• Annual Wellness Credit of up to $250.00 for any products/services that improve your health and well-being, i.e., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
• Associate Discount Program where you will be able to enjoy some of the world’s best sleep products
• Maternity/Parental leave top up benefits
• Tuition Reimbursement Program that covers professional AND personal development
• Long service awards, celebrations and other social events
• Associate Referral Program
• Paid day off to volunteer at your local charity of choice
• Recognized as one of Canada’s Most Admired Corporate Cultures in 2023 by Waterstone Human Capital

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)

At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

About Sleep Country Canada/Dormez-vous?

Sleep Country is Canada’s leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country Canada operates under the retailer banners; Sleep Country, Dormez-vous, the rest, Endy, Hush, Silk & Snow and most recently acquired, Casper Canada. The Company has omnichannel and ecommerce operations including over 300 corporate-owned stores and 18 distribution centers warehouses across Canada. Recognized as one of Canada’s Most Admired Corporate Cultures in 2023 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people. For more information about Sleep Country, please visit www.sleepcountry.ca.