Marketing Manager

Bailey Nelson is looking for a Marketing Manager to join our dynamic Sydney Support Office!

At Bailey Nelson, we’re all about changing how our customers see the world and how the world sees them. We are a tight knit bunch of down to earth individuals who constantly look for ways to improve on everything we do, every day.

We believe our team is the secret to our success. Our people and the interactions we have with one another and with our customers are what defines the essence of who we are, and why we are fast becoming the smarter choice in eyewear for our customers.

About the role

Leading the Marketing team, this role is all about delivering marketing that not only looks great but performs. You’ll help shape how our brand is seen and felt across both our stores, creative and website, building awareness, driving traffic and supporting conversion. From creative campaign ideas to hands-on marketing execution, you’ll bring together strategy, data and bold thinking to help us grow.

Some of your Key Duties & Responsibilities

Who you are

• You are smart, creative, and full of ideas to grow the brand, build awareness, and drive traffic.
• You are a strategist - you will take our Marketing calendar and turn it into Ad campaigns whilst keeping experimentation and multivariate testing at the heart of your proposals.
• You love being hands-on.

• You are not afraid to experiment - you think outside of the box when it comes to growth strategies and new acquisition channels. You like the idea of utilising small test budgets to efficiently and quickly discover insights.
• You are data-driven - with solid numerical examples for analysing user behaviour and pivoting your campaigns.
• You understand budgets and know how to balance customer growth with cost and retention rates in order to maximize return on investment and value for spend.
• You are a thought leader who enjoys sharing your knowledge and keeping across the latest trends and insights into the digital landscape.
• You are a team player - you will be in a tight-knit environment with the Digital, Marketing and Graphic Design team.

Your skills and experience

• You will have the experience, confidence and willingness to execute campaigns on your own.
• Experience using marketing automation tools and email marketing software.
• Strong analytical and project management abilities are core to this role.
• Understanding of planning, testing and measurement
• Excellent communication skills.
• Organisation, accuracy and attention to detail.

Bailey Nelson is committed to creating a workplace that is diverse, inclusive, and welcoming to all. At Bailey Nelson, we promote individuality and we believe that diversity is not just a buzzword, but an essential component of how we transform the way the world experiences eye care. We value the unique perspectives and experiences that our employees bring, and strive to create an environment where everyone can feel valued, respected, and supported.
We welcome applicants from all backgrounds and identities regardless of age, sex, ethnicity or sexual orientation and we pride ourselves on our teams being as diverse and dynamic as our valued customers