Marketing Manager (Part-Time)

Tailor Your Resume for this Job

The Marketing Manager will be responsible for developing, implementing and managing marketing strategies to increase brand awareness, drive traffic to the dealership and generate sales leads. This role is part-time and requires a creative and analytical individual with a strong background in digital and traditional marketing.

Key Responsibilities:

Marketing Strategy Development

• In line with the dealership objectives develop and execute a comprehensive annual marketing plan and strategy.
• Analyse and research market trends and competitor activities to develop a strategy.
• Develop quarterly detailed marketing plans.

Digital

• Manage the dealership’s website, ensuring content is current and accurate liaising regularly with the website provider.
• Plan and execute digital marketing campaigns, including eDM, social media, PPC, and online advertising.
• Monitor and report on the effectiveness of efforts using analytics tools.

Traditional

• Coordinate print, radio and television advertising campaigns.
• Develop promotional materials such as showroom POS, flyers and OOH banners.
• Sponsorship – dealing with sponsorship enquiries and creating material for sponsorship packages.

Content Creation & Design

• Create engaging content for social media accounts including Facebook, Instagram, Google Business, X and LinkedIn.
• Develop press releases as required around new car launches, events to gain exposure for the business.
• Create and design marketing material on Canva.

Brand Management

• Engage with the key stakeholders for each car brand as required.
• Prepare brand specific marketing plans, annually and quarterly.
• Create content and assets in line with each brands brand guidelines.
• Manage brand budgets and any reimbursements due.

Event Management

• Liaise with management to generate ideas for events that will boost the profile of the dealership.
• Engage key stakeholders, speakers, sponsors, press to ensure events garner interest and exposure.

CRM

• Manage customer databases and segmentation for targeted marketing campaigns.
• Implement strategies to improve customer engagement and retention.

Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective use of resources.
• Track and report on marketing spend to date.

Collaboration

• Work closely with the sales and service team to align marketing strategies with sales objectives.
• Liaise with external vendors, agencies, and media contacts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in marketing
• Strong knowledge of digital marketing tools and platforms.
• Proficiency in social media management and content creation.
• Experience with traditional marketing methods and event planning.
• Excellent written and verbal communication skills.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Ability to work independently and manage multiple projects simultaneously.

Competitive Salary available.

Job Types: Part-time, Permanent

Application question(s):

• As this position is part-time (c. 16 hours per week), please confirm that you are interested in a part-time role.

Education:

• Bachelor's (required)

Experience:

• Marketing: 3 years (required)

Work Location: In person