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Marketing Manager, Posterior Interbody Fusion
Posted on Dec. 17, 2024
- Audubon, United States of America
- 120654.0 - 152776.0 USD (yearly)
- Full Time
At Globus Medical, we move with a sense of urgency to deliver innovations that improve the quality of life of patients with musculoskeletal disorders. Our team is inspired by the needs of these patients, and the surgeons and healthcare providers who treat them. We embrace a culture of exceptional response by partnering with researchers and educators to transform clinical insights into tangible solutions. Our solutions improve the techniques and outcomes of surgery so patients can resume their lives as quickly as possible.
Job Summary
Participates in downstream marketing activities by supporting global product launches, sales and customer training, customer events, and collateral development. Supports product development efforts from launch through commercialization, defining market requirements for our product lines. Manages products in several stages of development (i.e. existing portfolio, near-term launch, pending FDA approval and new products). Supports product lifecycle management, product roadmap, technique, new product training and product launch readiness with revenue goals in mind.
Primary Responsibilities
- Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries and labs
- Collaborates with upstream marketing to develop product launch plan responsible for customer segmentation/targeting, positioning and value propositions
- Provides subject matter expertise for assigned products supporting Sales and customer product training as well as clinical support (e.g. troubleshooting, set logistics, etc.)
- Leads creation of product value messaging and product claims substantiation through clinical evidence generation. Using this information, develops marketing assets such as surgical techniques, sales collateral, and product in-service guides
- Provides guidance in key sales situations for the product such as surgeon engagements
- Develops and owns multi-channel marketing campaigns, including core content development, messaging and positioning, for procedural portfolio and ensure alignment across regions
- Oversees marketing execution in regions to ensure consistent approach and strategy
- Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances
- Takes the lead on the management of KOL’s to execute promotional plan and clinical evidence strategy
- Acts as a source of knowledge for and effectively coaches other product managers and assists with their ability to execute their daily tasks
- Performs other duties as assigned
Required Skills / Capabilities
- Willingness to be in a cadaver lab throughout the product lifecycle as you work with a variety of internal/external resources on design iterations
- Proficiency with Microsoft Office with a strong ability to write business reports and correspondence as well as the ability to speak effectively before groups of customers, employees, and management of organization
- Effective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership
- Ability to lead cross-functional project teams
- Proficient in procedures, clinical applications, and products; engages in meaningful decision-making conversations with surgeons, sales, marketing, training, and other corporate teams
Education and Experience
- Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD with 1 years’ experience; or equivalent experience
- Preferred experience in Product Marketing/Management in the medical device industry
Travel and/or Physical Requirements
- Must be able/willing to occasionally lift and/or move up to 20 pounds
Our Values:
Our Life Moves Us philosophy is built on four values: Passionate About Innovation, Customer Focused, Teamwork, and Driven.
- Passionate about Innovation: Improving patient care by delivering advanced technology to our customers is at the core of what we do. We are passionate in our role in improving the lives of patients by continuously developing better solutions.
- Customer Focused: We listen to our customers’ needs and respond with a sense of urgency.
- Teamwork: Working together, anything is possible. We value every person on our team and treat each other with respect. We are accountable to one another and support each other. Together, we make each other stronger.
- Driven: We pursue our mission with energy and passion. We are nimble, results-oriented and decisive. We overcome obstacles that arise in our quest to deliver solutions that will improve the lives of our customers and patients.
Equal Employment Opportunity:
Globus Medical is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin or citizenship. We are committed to a diverse workforce. We value all employees’ talents and support an environment that is inclusive and respectful.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
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