Media Executive - Global Media And Digital

Closing Date: Monday, 25th May 2026 at 12pm GMT+1

This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.

About Us
At Tourism Ireland, we market the island of Ireland overseas. We take pride in connecting millions of visitors each year to all the island has to offer. Tourism is an industry supporting over 300,000 jobs across the island of Ireland and it thereby contributes meaningfully to economies and communities. We partner with sister agencies, airlines, ferry companies, accommodation providers, visitor attractions and others to grow the value of tourism, and to provide visitors with an inspiring and unique experience. Set up under the auspices of the Good Friday Agreement, Tourism Ireland plays an important role as a North South body for a key industry on the island of Ireland, serving both Northern Ireland and Ireland.

RoleThe purpose of the Media Executive is to support Tourism Ireland’s Global Media across day‑to‑day activities, to ensure effective management of the media dashboard, to support the Media Manager in delivering global operational effectiveness as well as in the planning, development, and implementation of a well targeted programme of global media campaigns: St. Patrick’s Day, Ireland Unrushed, Halloween, performance marketing, in line with Tourism Ireland strategies.

This role provides an excellent opportunity to develop skills in digital media, campaign coordination, and cross‑market collaboration while contributing to Tourism Ireland’s overarching media strategies.
Note: This role will involve some travel and work outside normal business hours.
Key Results Area

• Support the Digital Executives to ensure effective always on performance campaign management (Search, Social Engagement and Conversion) including continuous optimisations, reporting, and liaising with markets.
• Assist the team in the planning, implementation, monitoring and evaluation of global media campaigns such as St. Patrick’s Day, Ireland Unrushed and Halloween.
• Support the setup and optimisation of paid social, and YouTube campaigns, where required.
• Help manage global-to-market communications, contributing to clear action plans and supporting markets in the delivery of agreed activities.
• Coordinate content, asset trafficking and i.com requirements, ensuring materials are accurate, delivered on time, and aligned to consumer needs.
• Assist the Media Manager in the co‑creation and media review processes, ensuring smooth collaboration across teams.
• Provide support in delivering incremental Out‑of‑Scope (OOS) media projects, helping with research, documentation, and coordination.
• Support the Media Manager in delivering on the Centre of Media Excellence training programme.
• Monitor and report on all digital campaigns and track results to establish performance against agreed targets, by leveraging data analysis using the media dashboard.
• Research and report on best practice and media buying structures & platforms, as well as global media trends.
• Provide administrative and operational support to Media team, including processing invoices, POs, MARS updates, BPI reports and assisting with Consumer Marketing Forum preparation.
• Participate in cross‑market and cross‑functional projects, contributing to effective communication and coordination.
• Ensure adherence to the company’s GDPR compliance policies and procedures.
• Carry out other other duties as the company may from time to time reasonably require.

The Person
The successful candidate will possess the following experience, knowledge and skills competencies and qualifications
Essential

• Strong knowledge in Paid Digital Media Advertising: Demonstrated experience in executing paid digital media advertising campaigns, encompassing various platforms and channels. Proven experience in optimising campaigns to achieve brand marketing objectives effectively.
• Agency & Partner Coordination: Experience working with external partners or agencies, including support in the preparation of briefs, managing timelines and ensuring accurate delivery of campaign elements.
• Collaborative Team Player: Adept at fostering a collaborative team environment, evidenced by working closely with cross-functional teams.
• Organisational Skills: Strong attention to detail, with the ability to prioritise tasks, manage deadlines and support multiple projects simultaneously.
• Strong analytical skills, with proven ability to use audience insight to shape communications plans and campaigns.
• Clear and professional communication skills, both written and verbal, with an ability to work confidently with internal and external stakeholders.
• Good judgement, problem solving and decision-making skills.
• Track record and experience in managing budgets.
• All employees/candidates are expected to be able to show evidence of demonstrating Tourism Ireland’s values in practice.
  • Respect
  • Collaboration
  • Ownership
  • Creativity

Desirable

• A third- level qualification in digital marketing, marketing, communications, advertising or other relevant discipline.
• Awareness of the latest digital marketing trends and innovations.
• Knowledge of the island of Ireland and its tourism product.

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.