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Pharmavite LLC

Media Manager, Brand Activation

Posted on Dec. 3, 2024

West Hills, United States of America
128228.0 - 192290.0 USD (yearly)

Full Time

HELP US BRING THE GIFT OF HEALTH TO LIFE.

Working at Pharmavite is an experience like no other. With a focus on complete nutrition for all, each endeavor is urgent and every day counts. You'll have the opportunity to work on the #1 selling national vitamin and supplement brand, Nature Made, as well as an exciting portfolio of other products that are shaping the future of the healthy living industry. Consumer-driven innovation, high quality products and a promising portfolio, all driven by a team with a shared sense of purpose - that's Pharmavite. Join us to bring the gift of health to life.

Primary Responsibilities:

Partner with media agency on regular media optimizations that align to marketing strategies in digital, social & search channels
Lead deployment of DTC media strategy and budget to deliver new customer acquisition goals
Collaborate with data science teams to develop build data drive audiences, digital audience strategies and partner with media agency to execute media plans against audiences
Partner with media agency to integrate new AI ad technology into media campaigns
Build and execute media tests to optimize audience targeting, creative and campaign setup
Manage SEO agency to implement SEO optimizations and new content that align to marketing objectives, and manage internal stakeholders to implement SEO strategies
Collaborate with Analytics & Insights teams to deliver ongoing media reports to share-out to the broader organization and implement learnings
Collaborate with eTail and Customer Marketing teams on media plans and learnings to drive synergy across marketing campaigns

Minimum Qualifications:

Required Education: Bachelor’s degree in Business, Marketing or equivalent.

Experience: 6+ years of experience in media role

Knowledges/Skills/Abilities:

Proficiency in using media platforms like Google Ads, Microsoft Ads, Meta, TikTok, Pinterest, Instacart
Knowledge of web analytics tools like GA4 and Shopify to analyze media/channel performance
Competency of media measurement studies such as media mix modeling, sales lift, brand lift
Knowledge of SEO tools like SEM Rush
Understanding of media planning, forecasting and making media optimizations through applied experience
Experience with leading management of agency teams
Strong communication skills to interact with agency teams, media vendors and cross-functional teams
Ability to consistently communicate in a clear and timely manner

Physical Requirements: General office environment, ability to sit for long periods of time. Ability to move about an office.

Location: This role is hybrid, 2 days at home and 3 days in the office.

Environment: Exposure to disagreeable elements is low.

Safety: The incumbent must be able to perform this job safely without endangering the health or safety of self or others.

Supervisory Responsibility: The incumbent has no direct supervisory responsibility.

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist - you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Pharmavite is investing more in the development of our team - to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.

Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being - as well as peace of mind. These rewards - plus our new recognition program - ensure employees feel supported both at work and home.

Annual Pay

Annual Pay Range

$128,228.00 - $192,290.00

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Visit Pharmavite.com/careers to learn more about our mission and discover an opportunity that's right for you. Health and wellness begins with us.

Pharmavite is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

CALIFORNIA FAIR CHANCE ACT:

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

JOB ALERT FRAUD:

We have become aware of scams from individuals, organizations, and internet sites claiming to represent Pharmavite in recruitment activities in return for disclosing financial information.

Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Pharmavite.com’s Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to:

recruiting@pharmavite.com

#LI-AR1

#WIM

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