Meta Ads Expert

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Key Responsibilities:

• Plan, create, and manage Facebook and Instagram ad campaigns to meet marketing objectives (lead generation, brand awareness, conversions, sales).
• Conduct audience research and segmentation to target the right users effectively.
• Set up, monitor, and optimize campaigns using Meta Ads Manager, A/B testing, and conversion tracking.
• Analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and prepare actionable reports.
• Implement and maintain the Facebook Pixel and conversion tracking to measure campaign performance accurately.
• Collaborate with the creative team to design engaging ad creatives and copy optimized for the target audience.
• Stay updated on the latest trends, features, and best practices in Meta advertising.
• Manage budgets efficiently to maximize ROI across campaigns.
• Identify opportunities for campaign expansion, retargeting, and remarketing strategies.

Job Types: Full-time, Freelance

Pay: ₹5,000.00 - ₹10,000.00 per month

Work Location: Remote