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Paid Search Specialist – Google Ads Specialist
Posted on June 18, 2025
- Espoo, Finland
- 0 - 0 USD (yearly)
- Full Time
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At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!
Paid Search Specialist – Google Ads Specialist
OUR ROLE
Join our global in-house digital marketing team to accelerate growth through social media advertising for Wedgwood, Waterford, Royal Doulton, and Royal Albert across key markets in Europe, North America and Australia.
This position is based in Espoo, Finland and reports to our Digital Marketing Manager, Paid Search. The role is full-time and hybrid.
WHAT YOU’LL DO AT FISKARS GROUP
In this role, you’ll be part of our in-house team of digital marketing experts working across paid search, paid social and organic search. We plan, run and optimise digital marketing activities globally to drive sustainable growth for several premium and luxury brands, including Georg Jensen, Royal Copenhagen, Iittala, Moomin Arabia, Wedgwood and Waterford.
You’ll be the paid search specialist for Wedgwood, Waterford, Royal Doulton, and Royal Albert, working at the core of a dedicated brand cluster alongside a Senior Media Planner, Paid Social Specialist, and colleagues from the marketing, content and e-commerce teams. Reporting to the Digital Marketing Manager leading the paid search team, you’ll also collaborate with fellow Paid Search Specialists working across other brands to share knowledge, spar on ideas, and continuously develop channel expertise.
Responsibilities
- Planning, launching and optimising all campaign types in Google Ads
- Setting up structured tests and analysing campaign performance to generate insights and actionable recommendations
- Working closely with the rest of the team to look for growth and efficiency opportunities
- Optimising product feeds using Data Feed Watch, and managing Merchant Center
- Collaborating with the broader digital marketing team to identify new growth and efficiency opportunities
- Staying up to date with platform development, best practices, and industry trends—proactively and through ongoing dialogue with our partners
- Sharing learnings and contributing to a collaborative, knowledge-driven team culture
WHO YOU ARE
You’re a hands-on, performance-focused marketer who thrives in a dynamic, data-driven environment. With a strong interest in paid search and a full-funnel mindset, you enjoy testing, optimising, and uncovering insights that drive results. You’re curious, detail-oriented, and collaborative, always looking to learn and contribute to team success.
Skills and Knowledge
- Able to work holistically, optimising and continuously developing the full Google Ads offering (Shopping, Pmax, Search, Display, Demand Gen, YouTube), and is either experienced in Microsoft Ads/Bing or interested in learning
- Analytical by nature and keen on testing, experimenting and finding insights in data
- Solid understanding of relevant KPIs in driving sales/profit, and how to develop them further
- Open to working closely with Google and implementing best practices, new features/campaign types, and joining betas
Education & experience
- BA (economics, business, marketing, technology, etc. relevant field)
- +2 years of hands-on experience working in search engine marketing across Google Ads and Microsoft Ads
- Proven ability to work full-funnel with a focus on driving both brand and performance
- Strong analytical skills with a test-and-learn mindset, and the ability to turn insights into hands-on actions
- Experience with feed-based advertising and feed management platforms such as DataFeedWatch
- BA in a relevant field such as economics, business, marketing, or technology
- Fluent in Finnish and English, both written and spoken
- Experience in paid social channels or programmatic display is considered a plus
START YOUR JOURNEY AT FISKARS GROUP
We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV today! Don’t worry about a cover letter, your application is enough indication of your interest.
We are committed to protecting your personal data, so we only accept applications through our career website.
Last day of application:
2025-07-30
*****
At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:
Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.
Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.
Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.
Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.
*****
Pioneering design to make the everyday extraordinary
Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.
BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.
BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.
Read more:
fiskarsgroup.com
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