Part-Time Paid Ads Specialist – Saas & Meta Ads

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Role Overview

We are looking for an experienced Part-Time Paid Ads Specialist with strong hands-on experience in SaaS/B2B SaaS companies and Meta Ads.

The ideal candidate should have a proven track record of generating qualified SaaS leads through Meta Ads and should be capable of independently managing campaigns from strategy and setup to optimization, tracking, and reporting.

This is an execution-focused role. We are looking for someone who understands SaaS customer acquisition, lead generation funnels, conversion tracking, and performance marketing.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns for SaaS lead generation.
• Develop paid acquisition strategies specifically for SaaS/B2B SaaS products.
• Manage the complete Meta Ads campaign lifecycle, including audience research, campaign structure, targeting, budget allocation, creative testing, launch, and optimization.
• Build and optimize campaigns across different stages of the SaaS marketing funnel.
• Analyze CPL, CTR, CPC, CVR, CPA, ROAS, lead quality, and conversion rates.
• Set up and troubleshoot conversion tracking, including Meta Pixel, Conversions API, lead forms, UTM tracking, and GA4.
• Design and execute structured A/B tests across creatives, ad copy, audiences, offers, landing pages, and campaign structures.
• Work with the marketing team to improve landing pages, lead forms, offers, and conversion rates.
• Optimize campaigns toward qualified SaaS leads, not simply high lead volume.
• Monitor the complete funnel from Ad → Landing Page/Lead Form → Lead Qualification → Sales Opportunity → Customer.
• Prepare regular performance reports with clear insights and recommended actions.
• Stay updated with changes in Meta Ads, SaaS paid acquisition, targeting, attribution, and performance marketing.

Requirements

• 2–6 years of hands-on experience in Paid Ads / Performance Marketing.
• Mandatory experience working with a SaaS or B2B SaaS company.
• Strong expertise in Meta Ads Manager.
• Proven experience generating SaaS/B2B leads through Meta Ads.
• Strong understanding of SaaS lead generation and customer acquisition funnels.
• Ability to independently manage campaigns from strategy → execution → optimization → reporting.
• Strong understanding of Meta campaign objectives, audience building, retargeting, lookalike audiences, budget allocation, and bidding strategies.
• Practical experience with Meta Pixel and Conversions API.
• Strong understanding of GA4, UTM tracking, conversion tracking, and attribution.
• Experience conducting and analyzing A/B tests.
• Ability to analyze campaign data and make optimization decisions based on performance.
• Experience working with landing pages, lead forms, CRM funnels, and lead qualification.

Preferred

• Experience with B2B SaaS, SaaS subscriptions, or SaaS lead-generation campaigns.
• Experience managing meaningful monthly Meta Ads budgets.
• Experience optimizing campaigns based on qualified leads, sales opportunities, CAC, and customer acquisition, rather than only CPL.
• Experience with YouTube/Google Ads is an advantage.
• Experience with CRM platforms and sales funnels.

Important

Candidates without actual SaaS/B2B SaaS experience will not be considered.

We are specifically looking for someone with:

SaaS Industry Experience + Meta Ads Expertise + Lead Generation + Conversion Optimization

Pay: ₹35,000.00 - ₹60,000.00 per month

Application Question(s):

• This is a part-time remote role. Are you comfortable working part-time and managing campaigns independently?
• How many years of experience do you have running YouTube/Google Ads campaigns?
• How many years of hands-on experience do you have managing Meta Ads campaigns?
• The company does not provide a laptop. Are you comfortable using your own laptop for work?

• Have you personally set up or managed Meta Pixel and Conversions API?
• What is your monthly Salary in hand?
• Can you start immediately ?
• Please mention one SaaS Meta Ads campaign you personally managed, including the objective, approximate monthly budget, CPL/CPA, and lead volume.

Short answer — Required

Work Location: Remote