Performance Media Lead Region Central Europe (M/F/D)

WHAT YOU’LL DO

You contribute to customer value, consideration, omni traffic and sales, in your region by driving digital performance across paid performance channels. You lead day-to-day optimization and execution through agency partners, ensuring strategic alignment and profitable growth. Through cross-functional collaboration and a customer-first mindset, you support omni-channel performance and bring global strategies to life at a regional level.

You will:

• Drive customer development and incremental sales growth across the region through performance media channels (including Paid Social, Display, Programmatic, Paid Search, and Affiliate Marketing)
• Collaborate closely with the global performance manager and channel experts to align with global strategies and frameworks.
• Lead regional agency teams to ensure execution aligns with customer, brand, and media goals.
• Manage the regional portion of the global performance media budget, including revenue, traffic, and ROI forecasts.
• Optimize media investments across channels and countries, focusing on profitable sales and acquisition goals.
• Identify customer growth opportunities in collaboration with regional and local Customer Activation teams.
• Ensure performance strategies are tailored to regional needs while grounded in global direction.
• Set and track ROI targets in partnership with Media Managers, Paid & Owned Media Leads, Controllers, and Sales Managers.

WHO YOU’LL WORK WITH

The Customer Activation & Marketing function creates seamless and inspiring journeys that attract new customers, increase traffic (digital and physical), and elevate our brand. We work cross-functionally to translate data and insights into holistic plans—from communication and campaigns to membership strategies.

The Media function drives customer engagement, brand growth, and sales through impactful strategies across paid, performance, and owned channels.

WHO YOU ARE

We are looking for people with…

• A degree in marketing, communications, business—or 7+ years of experience in a performance marketing role.
• Strategic and hands-on experience across performance media channels, including SEM, Social, Affiliate, and Display.
• Proficiency in ad platforms and tools (e.g., Google Ads, Meta, affiliate networks).
• Experience managing large media budgets and leading complex, cross-functional teams.
• Advanced skills in tools such as Microsoft Office, Google Looker Studio, Power BI, and MMM platforms.
• Fluency in English (spoken and written); additional European languages such as German are a plus.

And people who are…

• Strategic thinkers with a strong grasp of digital marketing and customer acquisition.
• Analytical, structured, and highly organized with strong problem-solving skills.
• Business-minded with sound judgment and decision-making abilities.
• Effective communicators who can collaborate across teams and lead agency partners.
• Curious, proactive, and driven by delivering measurable results and customer value.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU’LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• Global Employee Discount of 25% on our products at H&M and H&M Group Brands such as ARKET, COS, H&M Home, Weekday, Monki, & Other Stories
• Corporate Benefits with special conditions on a wide range of products and services
• Holiday Pay
• Company Pension Scheme
• Employee Assistance Program with Lyra

JOIN US

This is a full-time position, starting as soon as possible. The role is a hybrid role, based in Berlin (preferred) or Hamburg, with the expectation of working from our office for three days per week.

If you think your experience, skills and ambitions fit this position, please send your application as soon as possible, but no later than 13th of July.

Due to data privacy policies, we only accept applications via our career page.

We look forward to receiving your application!

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

• We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.