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Levi Strauss

Pr Specialist

Posted on Dec. 4, 2024

11, South Korea
No Salary information.

Full Time

JOB DESCRIPTION

Job Purpose

Build and unleash the Levi’s® PR, Social media
Drive not only best but next in class PR, social media, and PR Event PPL in Korea
Establish Levi’s® as the go to brand for Style, Lifestyle Fashion and Music

Responsibilities

Manage local execution of PR, Social and PPL
Continuously contributes to the improvement of key marketing processes (e.g., marketing planning and communications)

Press release

Directs execution and implementation of all PR plans; ensures plans and concepts deliver against the brief and are consistent with Levi’s® positioning

Communicates and collaborates effectively with the PR agency to align strategies and execute PR initiatives.
Oversees press coverage, including managing press releases and handling day-to-day media inquiries.
Ensures timely and accurate responses to media inquiries and fosters positive relationships with media.
Coordinates advertorial placements, book-in-books, pictorials, and tie-ins with relevant media partners.
Manages the creation and distribution of seasonal product look books to showcase new collections to media and stakeholders.
Ÿ Plans and executes PR-related events such as press previews and press conferences.
Reports and analyze around all PR activities.
Crisis management.
Provides training and product knowledge sessions to agency staff to ensure they are equipped to effectively represent the brand.
Updates on PR results and media coverage, including weekly, monthly, and quarterly reports.

Digital PR (social media)

Implementation of principles of social media, influencer marketing, public relations and sponsorships as part of the integrated marketing implementation

Develop the digital communication plan.
Manage and upload Instagram brand content x3@ a week.
Create contents for YouTube and various social media platform.
Develop localized brand and product stories and creates relevant content.
Execute online viral activities through blog and online communities.
Campaign Recap report

Product Seeding / PPL (Celebrity, Influencer)

Manages internal and external relationships to identify opportunities and create wins in PR PPL, influencer marketing activities

Conducts analysis of seasonal products to determine suitable items for celebrity and influencer seeding campaigns.
Handles inquiries and negotiations for local collaboration opportunities.
Ÿ Coordinates global collaboration initiatives, including seeding products to influencers and partners.
Oversees the management of seasonal PR product samples, including inventory tracking and distribution.
Manages product placement opportunities in various media channels.
Responsible for managing the distribution of PR samples for the marketing team, ensuring timely dispatch and inventory management with assistant.
Tracks and maintains inventory of samples for efficient operations with assistant.

Monthly Marketing Expense Handling

Manages the monthly budget and expenses of the marketing team with assistant.
Gathers and organizes cost-related information from marketing team members and collaborates with the accounting department for processing.

Managerial Competencies

PR Specialist will have a proven ability to demonstrate the following:

Pioneering and innovative mindset
Inter-personal communication skills to facilitate collaboration & influence
Strategic thinker with strong creative and analytical capability
Analytical and data driven mindset
Good knowledge of operating in a matrix and global organization
High-level problem-solving skills and a sense of urgency and versatility with decision making
Accountability for results and the drive for mutual success for internal and external partners
Planning and execution: establish plans, manage and improve process, drive execution

Qualifications & Functional Competencies

PR Specialist will be qualified in Marketing, PR communication, or similar discipline as well as over 5 years proven experience in the following:

Consumer Insights: Strong understanding of Gen Z culture and what it means for Style
Strong understanding of the Korea fashion PR landscape (In-house/agency experience both preferred)
Public Relations and Publicity
Best in class understanding of Instagram and Influencer activations
Digital/ Social Media/ PR event
Proficient in business English (Speaking/Writing)

PR agency experience preferred

The Company's policy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital status, Vietnam era/disabled veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protected classes. The Company has established a continuing Affirmative Action Program to assure equal employment opportunity in all its policy decisions affecting recruitment, selection, assignment, promotion, training, and all other terms and conditions of employment.

LOCATION

Korea, Seoul - Office

FULL TIME/PART TIME

Full time

Current LS&Co Employees, apply via your Workday account.

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