Product Marketing Manager - 12 Month Ftc

• Partner closely with Product Development and Innovation from concept through to launch, ensuring products are strategically positioned, commercially viable and grounded in consumer need.
• Evaluate NPD portfolio fit, including product role differentiation, pricing, category white space, unmet customer needs, emerging trends and competitive positioning. Identify potential overlap and cannibalisation risks to ensure each concept has a clear reason to exist within the wider portfolio.
• Bring a strong consumer, community, category and competitive lens to NPD development and prioritisation, balancing customer relevance, commercial opportunity and overall brand strategy.
• Support product naming, shade naming, claims development and product storytelling from the early stages of product development.
• Support the continued development and elevation of the existing portfolio and for new market launches, building clear product and franchise architectures that make the range easy for consumers to understand, navigate and shop including improvements to positioning, messaging and claims.
• Develop compelling gifting stories that support key commercial moments. Recommend themes, product combinations and storytelling routes that meet customer needs while balancing product suitability, brand alignment, perceived value, commercial objectives and portfolio priorities.

• Own the messaging hierarchy for each product and launch, defining the primary proposition, USPs, supporting benefits, reasons to believe, proof points and claims.
• Use brand guidelines, tone-of-voice resources and AI tools where appropriate to lead copywriting development for all product positioning and product comms, creating and refining customer-first copy across product descriptions, packaging and key selling messages.
• Create processes that improve the quality and speed of product marketing decisions.
• Work closely with Regulatory and Product Development to define claims strategy, identify testing requirements and ensure claims are commercially compelling, appropriately substantiated and compliant.
• Build a consistent consumer validation process across concept, proposition, claims, naming and packaging, ensuring priority decisions are supported by relevant qualitative and quantitative insights.
• Review packaging artwork and product materials for accuracy, consistency and effectiveness before final approval, balancing consumer clarity, brand guidelines, regulatory requirements, space constraints and commercial objectives.
• Monitor competitor activity, category trends and emerging consumer needs to identify opportunities for differentiation and strengthen consumer understanding of the portfolio.

• Lead community testing and insight groups to gather feedback on product concepts, propositions, naming, messaging, claims and product storytelling.
• Ensure community and customer needs are central to product positioning and messaging decisions, using insight to validate propositions, identify barriers to purchase and refine communications ahead of launch.
• Translate qualitative and quantitative consumer feedback into actionable recommendations for NPD, portfolio development, positioning and ongoing product optimisation, working with relevant teams to embed learnings into decision-making.

• Lead Product Overview presentations that clearly communicate product propositions, key benefits and USPs to the wider business and support on retailer presentations.
• Act as the key link between Product and Brand Marketing, translating product strategy and innovation into integrated campaign storytelling that connects product benefits with the wider brand narrative.
• Review post-launch performance to assess how effectively positioning resonates with the community and drives portfolio performance, using insights to optimise existing products and inform future NPD.

• Build strong working relationships across Product Development, Innovation, Brand, Marketing, Creative, Design, Regulatory, Commercial, Retail and Training, ensuring alignment on positioning, messaging, claims, packaging and launch requirements.
• Proactively identify and resolve gaps in product information, positioning, messaging or cross-functional dependencies that could impact campaign development, launch readiness or customer understanding.
• Manage product marketing timelines and dependencies, identify risks early and drive the decisions required to keep projects moving efficiently and launches on track.
• Support sustainable business practices by minimizing waste, promoting responsible sourcing, and reducing environmental impact.
• Foster a diverse, inclusive, and ethical workplace while contributing to our community initiatives both internally and externally.
• Uphold integrity, transparency, and accountability in all business practices.

What We’re Looking For

• Strong experience in product marketing, within beauty, cosmetics or skincare.
• Demonstrated experience bringing new products from development through to market with clear examples of product positioning, consumer propositions, messaging and go-to-market strategy.
• Excellent copywriting and communication skills, with the ability to turn complex product information into clear, consumer-friendly messaging.
• Experience developing messaging hierarchies and writing or refining product-led copy across packaging, product descriptions, marketing briefs and campaign communications.
• An understanding of how to translate consumer, community and market insight into differentiated product propositions and compelling storytelling.
• Commercially minded, with a strong understanding of how product decisions impact the wider portfolio and customer journey.
• Experience assessing portfolio architecture, product differentiation, category white space and cannibalisation risk.
• Highly organised and able to manage multiple launches, priorities and deadlines simultaneously.
• Confident working with senior stakeholders and influencing cross-functional decision-making.
• Excellent attention to detail, particularly across claims, packaging and product communications.
• Proactive, pragmatic and comfortable operating in a fast-moving environment where priorities can evolve.
• Comfortable using AI-enabled tools to support copy development, ideation and workflow efficiency, with the judgement to ensure all outputs meet brand, customer and regulatory standards.

Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results.

At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best.

In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland.

Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.