Product Marketing Specialist

Join beqom - where tech meets impact

We’re looking for a hands-on Product Marketing Specialist to help drive the success of our product portfolio. This role blends strategy with execution: you’ll craft compelling positioning, support go-to-market launches, and equip our sales teams with the tools they need to win.

It’s the perfect fit for a marketer who wants to grow their career in product marketing, while making a tangible impact in a high-growth SaaS company.

The Role: Product Marketing Specialist (Individual Contributor)

We’re looking for a hands-on Product Marketing Specialist to help drive the success of our product portfolio. This role blends strategy with execution: you’ll craft compelling positioning, support go-to-market launches, and equip our sales teams with the tools they need to win.

It’s the perfect fit for a marketer who wants to grow their career in product marketing, while making a tangible impact in a high-growth SaaS company.

What you'll do

As our Product Marketing Specialist, your day-to-day will include:

• Crafting messaging and positioning that’s clear, differentiated, and resonates with distinct buyer and user personas.
• Driving go-to-market activities for product launches and updates—ensuring sales and marketing teams have what they need to execute.
• Creating sales enablement materials such as pitch decks, playbooks, one-pagers, FAQs, and competitive battlecards.
• Collaborating cross-functionally with product, sales, growth marketing, and services teams to ensure consistent storytelling across every touchpoint.
• Monitoring market trends and competitors to keep our positioning sharp and up to date.
• Measuring impact of product marketing tactics, producing reports on adoption, engagement, and deal acceleration.

What We’re Looking For

• 2–4 years of experience in product marketing or a related marketing role (B2B SaaS required; HR tech a plus).
• Experience supporting go-to-market launches or product lifecycle communications.
• Strong communication skills—confident in crafting messaging and presenting to commercial teams.
• Customer-centric mindset, with curiosity for understanding buyer needs and turning them into value propositions.
• Ability to work independently in a fast-paced environment, while collaborating across functions.
• A proactive, AI-first mindset—you embrace new tools and ways of working.

Why Join Us?

• Your career, your design. Autonomy is our default - your campaigns, your impact.
• Drive meaningful growth. Be the engine behind pipeline success for a growing SaaS company.
• Experiment with the new. From AI to emerging ad platforms, you’ll have room to test and learn.
• Belong to something bigger. Collaborate with a diverse, international team across Europe and the US.
• Grow in a scale-up. Be part of a company that’s redefining how global enterprises think about compensation.