Promotions And Marketing Specialist

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Job Description:

We are seeking a creative, results-driven Promotions and Marketing Specialist to join our dynamic team. This role is designed for an individual who is passionate about developing and executing marketing strategies to enhance brand visibility, drive sales, and engage customers. As a Promotions and Marketing Specialist, you will work closely with the marketing team to create compelling campaigns, manage promotions, and analyze performance to continuously improve marketing efforts.

Key Responsibilities:

• Develop, implement, and manage promotional campaigns to increase brand awareness and drive customer engagement.

• Collaborate with cross-functional teams (sales, creative, digital) to create integrated marketing strategies and materials.

• Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.

• Coordinate and execute online and offline promotional activities, including events, email campaigns, social media promotions, and product launches.

• Monitor and analyze the performance of marketing campaigns, tracking key performance indicators (KPIs) to measure success and optimize efforts.

• Manage social media accounts, creating engaging content that drives customer interaction and brand loyalty.

• Design promotional materials (e.g., flyers, email newsletters, ads) to support marketing campaigns.

• Develop and maintain relationships with external partners, influencers, and vendors to maximize promotional efforts.

• Ensure consistency of brand messaging across all marketing channels and initiatives.

• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure that promotional efforts are innovative and effective.

Qualifications:

• 2+ years of experience in marketing, promotions, or a related field.

• Strong knowledge of digital marketing channels, including social media, email marketing, and content creation.

• Proficiency in marketing tools and software (e.g., Google Analytics, CRM platforms, social media management tools).

• Excellent written and verbal communication skills, with the ability to craft compelling content and messaging.

• Ability to think creatively and strategically while executing marketing initiatives.

• Strong organizational skills with the ability to manage multiple projects and deadlines.

• Attention to detail and problem-solving abilities.

• Experience with event planning, content creation, and campaign analysis is a plus.

Preferred:

• Experience in the specific industry or market the company operates in.

• Familiarity with SEO, SEM, and paid digital advertising platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.

Benefits:

• Competitive salary

• Health, dental, and vision insurance

• Paid time off (vacation, sick leave, holidays)

• Professional development opportunities

• A collaborative and innovative team environment

If you are passionate about marketing, enjoy developing creative campaigns, and are eager to make a tangible impact on the brand, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $40,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to Commute:

• Salina, KS 67401 (Required)

Ability to Relocate:

• Salina, KS 67401: Relocate before starting work (Preferred)

Work Location: In person