Regional Marketing Manager (Qld)

• Do you want to grow your career in an organisation that will grow with you?
• Are you an experienced senior marketer looking to apply your marketing knowledge to placemaking, customer stories, campaigns and brand delivery?
• Do you want to lead a team and connect with stakeholders passionate about customers?
• Are you excited about working in an industry that has real-world social and community impact?

If you answered yes to the above, then we think you would be the perfect fit for our team!
About Keyton
With over 75 villages and more than 17,000 residents nationally, Keyton is one of Australia’s leading owners and operators of retirement living communities. Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units, all share a common goal: We Lead with Heart, and we are committed to creating caring and fun-filled retirement communities.

Our purpose is to create places where communities thrive – not only for residents, but importantly, for our employees also. We do this by creating safe, secure and connected independent living communities where residents can enjoy active and social lifestyles, close to essential services and amenities.

Keyton Perks & Benefits

• Competitive salary and bonus scheme
• A supportive and friendly work environment
• Hybrid working environment – opportunity to work from home
• 4x Wellbeing Days (one per quarter). That’s almost an additional week off in addition to your annual leave!
• Fitness Passport for you and your family
• Reward & recognition services
• Excellent company benefits and discounts on offer
• Discounted health insurance, annual vaccinations and skin checks
• Be part of a team that values innovation, compassion, and making a difference

The Role
Located in our regional office based on the Sunshine Coast, this full-time role works alongside the regional leadership and marketing team of Keyton to drive the strategy of our development villages within the QLD portfolio.
Day to day you will work closely with the sales, operations and project development teams to ensure the successful delivery of our brand vision and customer experience. You will use your exceptional stakeholder engagement skills to bring the vision of the projects to life. You will also manage external agencies and suppliers, monitor and report on marketing performance, and identify new opportunities for growth.
In this role you will apply your strategic thinking skills and be data led, using insights to support the development and management of campaigns from conception to execution and reporting. You will also track budgets and oversee the management of events and support publicity opportunities.
Reporting to the General Manager Marketing - Development, your responsibilities include:

• Lead the marketing plan and strategic priorities for the development retirement village portfolio in Queensland;
• Project manage and implement tailored marketing projects including media plan briefing, creative execution and stakeholder liaison;
• Assist in developing insights, briefs, implementation plans and post campaign analysis of campaigns and projects;
• People manage, mentor and support the development of a Marketing Executive within the team;
• Align stakeholders to marketing delivery and gain endorsement on key campaigns;
• Assist in the administration of supplier agreements and invoices;
• Lead the compilation of national team reports on behalf of the region.

About you:
Your demonstrated diverse experience in a marketing management role will see you succeed in this role. As will:

• A tertiary qualification in Marketing or relevant discipline
• At least 5 years of experience in marketing management, preferably in the property development or real estate industry
• Proven track record of developing and executing successful marketing campaigns across various channels, including digital, social media, print, and events
• Excellent communication, presentation, and stakeholder management skills
• Creative, strategic, and analytical thinking skills
• A passion for property and a customer-centric mindset
• Excellent account and project management skills coupled with a collaborative and positive approach
• The ability to draw on market and customer insights to develop successful marketing plans and campaigns
• Ability to work both independently and collaboratively within a team to deadlines and schedules
• Exceptional time management skills

Ready to Join the Fun?
If you’re passionate about creating a vibrant and caring community for residents, we’d love to hear from you! Apply now and be a part of something truly special.
Please submit your resume and cover letter to the link below. In your cover letter, please highlight your interest in the Regional Marketing Manager – Development opportunity and explain how your skills and qualifications align with our requirements.
Please note: The successful applicant will be required to receive an annual flu vaccination between the months of April-October with supporting documentation prior to joining.

At Keyton we celebrate diversity and acknowledge that what makes us different makes us stronger. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success. We therefore encourage you to apply for roles in our business, regardless of gender, gender identity, sexual orientation, disability, ethnicity, race, age, religion, social background.