Sales Assistant - Full Time

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This is JD. Born in 1981. Built for Now.

At JD, we don’t just sell sneakers and outdoor gear, we set trends, break boundaries, and build communities. Whether you're on the shop floor, behind the scenes, or driving innovation, every role here plays a part in shaping the future of our industry.
We’re fast-paced, fearless, and unapologetically ambitious. We celebrate authenticity, thrive on collaboration, and never stop pushing forward, if you’re ready to bring your energy, ideas, and personality to a team that values them.
This is your moment. This is JD. Are you in?

Role Overview

As a Store Colleague, you'll play an important role in delivering outstanding experiences every day, helping customers feel valued, supported, and excited about our products.

You'll bring energy to the shop floor by greeting customers confidently, keeping displays looking sharp, replenishing stock, and maintaining high service and presentation standards. With a positive attitude, great teamwork, and a passion for helping people, you'll help keep the store running smoothly and showcase the high standards we are known for.

If you're ready to step into a fast-paced retail environment, learn new skills, and be part of a supportive team, this is your opportunity to make an impact and build a strong foundation for your future career.

Key Responsibilities

Welcome customers with confidence and energy, offering friendly support and helping them find the products they love.

Use in-store devices to check stock, share product options, and support the full customer experience.

Keep the shop floor clean, tidy, and fully replenished — making sure displays stay fresh and on-brand.

Support day-to-day store tasks, including till work, restocking, and following all safety and store guidelines.

Skills & Experience Required

A positive, enthusiastic approach suited to a fast-paced, customer-focused retail environment.

Strong communication skills, with confidence engaging customers and working as part of a team.

Willingness to learn, take on new tasks, and grow your skills in a supportive store environment.

Flexibility to work various shifts, including weekends, evenings, and busy seasonal periods.

Desirable Attributes

A genuine passion for brands, trends, and the latest products.

Proactive attitude, with the confidence to approach customers and support sales opportunities.

Strong attention to detail, ensuring the shop floor always looks sharp and ready.

Self-motivation, with a desire to improve and progress within the business.

What We Offer

We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues, regardless of background, identity, or lived experience, can thrive and contribute meaningfully.

As part of our successful and continually evolving business, you'll be encouraged to embrace and uphold our strategic priorities: putting people first, staying at the forefront of digital innovation, remaining deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.

We know our employees work tirelessly to contribute to our success and, in turn, we offer some amazing benefits:

Incremental Holiday Allowance

Staff Discount on qualifying purchases across retail stores and online

Exclusive Colleague Bike Discount Scheme

Discounted Gym Membership

Personal development opportunities to learn and develop at work

Access to Apprenticeships and accredited qualifications

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount On JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

Thank you for your time

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