Sales Representative

At East Penn Canada, our people are the heart of our company. We put our employees and our clients first to build solid relationships with intention. We offer a vast range of diverse and rewarding career opportunities. We invite you to become part of an organization that has challenging opportunities, rewarding career paths, organization values, and a charismatic team.

Join our dedicated team of leading experts in the battery industry.

We are dedicated to recognizing our employees by offering:

• Profit Sharing & Deferred Profit Sharing (retirement) program
• Excellent company paid benefit program
• Learning & development opportunities, including tuition reimbursement
• Opportunities for advancement

East Penn Canada is a leader in backup power solutions for critical industries. We’re looking for a dynamic Sales Representative to join the Backup Power team with a focus on growing our presence across Western Canada. This is an excellent opportunity for a motivated salesperson with a strong network and proven business development skills to drive impact in a high-demand industry.

The Sales Representative is responsible for driving new sales and revenue growth within Western Canada by proactively developing and maintaining relationships with key industry contacts. This role is ideal for a sales professional with experience in telecom, cable, data centers, petrochemical or power systems who is skilled at uncovering new business opportunities and nurturing existing relationships.

Duties & Responsibilities:

• Identify, prospect, and develop new business opportunities with a focus on telecom, cable broadband, data center, petrochemical, and renewable energy market segments
• Present East Penn Canada products and services with an emphasis on aligning solutions to customers’ backup power needs.
• Partner with Sales Management to establish clear territory goals and develop customer target lists, drawing from industry networks, trade publications, and digital channels.
• Build and maintain strong relationships with clients, acting as a trusted advisor to ensure a high level of customer satisfaction and loyalty.
• Manage a robust pipeline through CRM tools, keeping detailed records of client interactions and sales progress.
• Collaborate with the Backup Power sales team to service major accounts in the territory, ensuring high standards of customer service.
• Serve as a liaison between customers and internal teams, facilitating product delivery, setup, and support to ensure seamless service.
• Educate customers on sales programs, new products and services promoting East Penn Canada as a reliable, industry-leading partner.

Experience, Skills & Competencies:

• Bachelor’s degree or diploma in Business, Marketing, or a related field.
• 5-7 years of progressive B2B sales experience, with a strong preference for candidates with established networks in telecom, data centers, or industrial DC power.
• Demonstrated success in business development and relationship management.
• Strong communication and presentation skills, with the ability to effectively address client concerns and negotiate mutually beneficial solutions.
• Proficiency in MS Word, Excel, PowerPoint, and CRM tools (Salesforce)
• Knowledge of mission critical battery applications and specifications is an asset.
• Proven organizational skills, with the ability to manage multiple accounts and priorities effectively.

Other Considerations:

• Valid driver’s license and clean driving record.
• Willingness to travel overnight (approx. 2 nights per month).
• Successful completion of background checks, including criminal and employment reference checks.

East Penn Canada is an equal opportunity employer and welcomes all qualified applicants to apply; all reasonable accommodations will be made for people with disabilities.

Job Types: Full-time, Permanent

Benefits:

• Automobile allowance
• Dental care
• Employee assistance program
• Extended health care
• On-site parking
• Paid time off
• Profit sharing
• Tuition reimbursement
• Vision care

Schedule:

• 8 hour shift
• Monday to Friday

Application question(s):

• What are your salary expectations?
• Can you reliably commute to and from our Calgary, Alberta location?

Work Location: In person