Search Engine Optimization Executive

Role Introduction:

Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking a highly motivated and results-driven Group Search Engine Optimisation Executive to join our team. You will play a pivotal role in in enhancing our online visibility and driving traffic to our business across global maps, apps, search engines, voice assistants, directories and more. The ideal candidate will have a strong understanding of SEO principles, and a passion for delivering exceptional customer experiences. The successful candidate will be a confident people person who can take ownership and adopt a hands-on approach to their role. This role reports to the Head of Digital & Partnerships.

Employee Benefits:

• Private healthcare
• Matched pension contribution of 2.5% from your commence date, and increase after successful probation pass
• Sick Leave
• Maternity and Paternity Leave
• Fertility Leave
• Education Support
• Employee Discounts
• Flexible working
• Fully subsidised lunch on site
• Sports and Social Club

Key Responsibilities:

As Applegreen expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas:

Local SEO strategy development:

• Develop and execute a comprehensive local SEO strategy driving organic traffic and increased online visibility for all store listings across the Applegreen group.
• Conduct in-depth research on SEO trends, user behaviour, and emerging technologies.
• Manage external agencies ensuring they align with the strategy. Monitor agency performance and deliverables.

Local SEO management and optimisation:

• Create, manage, and optimise location listings across the Applegreen group of brands to enhance local search visibility across global maps, apps, search engines, voice assistants, directories and more.
• Ensure consistency and accuracy of business across all search platforms.
• Conduct in-depth keyword research to identify relevant local search terms and phrases that align with our target audience and business goals.
• Utilise management platforms to maximise their efficiency.
• Utilise analytics tools to track performance and identify optimisation opportunities.
• Collaborate with cross functional teams including Customer Care, Operations, Brand, Marketing etc. to improve the business’s overall online visibility and deliver an effective backlinking and content plan.

Analysis and Reporting:

• Monitor and analyse local search engine rankings, competitor insights and website traffic to measure the effectiveness of SEO performance.
• Track and analyse key performance indicators (KPIs) related to local SEO.
• Prepare regular reports on local SEO performance and provide recommendations to improve local search visibility.
• Implement strategies to track and measure the impact of SEO efforts on in-store footfall.

Website Optimisation:

• Ensure website technical health and optimise website content, to improve search engine rankings through mobile friendliness, optimising page speed and addressing technical SEO issues etc.

Digital Strategy

• Support the overall digital strategy from concept through to implementation and ongoing continuous improvement.

The Candidate should have the following:

Qualifications and Skills

• Strong understanding of local SEO principles, technical SEO, ranking factors, local search algorithms and best practices.
• Proficiency in using local SEO platforms and other relevant SEO tools [e.g SEMrush, Moz etc.]
• Experience with Google My Business management.
• Experience with voice-activated devices and platforms.
• Excellent written and verbal communication skills.
• Knowledge of HTML and CSS.
• Strong understanding of Google Analytics and Search Console.
• Experience managing external agencies.

Additional key skills & attributes:

• A strong commitment to staying updated on the latest developments in SEO best practices.
• A ‘can do’ attitude and a positive solution focused mindset and commitment to continuous improvement.
• Resilient, calm under pressure and comfortable dealing with ambiguity.
• Sound judgement and objective logical decision-making skills.
• A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
• Proven track record of delivering to tight deadlines.
• Ability to execute directly at high quality and pace.
• Attention to detail and ability to work independently.
• Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
• Willing to travel ad hoc if required.

Illustrative Application & Screening Process (subject to change):

Application Process:

• Please submit an up-to-date tailored CV (max 2 pages).

Interview & Selection Process:

• Two interview rounds will be required for this role.

Job Types: Full-time, Permanent

Additional pay:

• Performance bonus

Benefits:

• Additional leave
• Bike to work scheme
• Company events
• Company pension
• Employee assistance program
• Employee discount
• Food allowance
• On-site parking
• Private medical insurance
• Sick pay
• Work from home

Flexible language requirement:

• English not required

Schedule:

• Monday to Friday

Application question(s):

• Are you aware that this role is required 3 days in the office and 2 days from home?
• What is your notice period?
• Please tell us about your experience and knowledge with local SEO principles, technical SEO, ranking factors, local search algorithms and best practices

Experience:

• SEO: 1 year (required)

Work authorisation:

• Ireland (required)

Work Location: In person