Senior Advisor | Operational Marketing

Tenei turanga - About the Role:

The Operational Marketing team operates within Te Whakatairanga Service Delivery for the Ministry of Business, Innovation and Employment whose role is to educate the world about migrating to New Zealand. Contribute to MBIE's purpose to "Grow Aoteroa New Zealand for all" by:

• Building and monitoring digital migrant attraction programmes
• Working with Immigration policy and operational teams to design public information campaigns
• Designing customer centric information technology tools for prospective and new migrants
• Developing email and marketing automation programmes for Immigration NZ's varied audiences.
• You will be working with an extended team of committed marketing and communications professionals
• Use your knowledge and expertise to work in partnership with the marketing manager, team, and stakeholders of Immigration New Zealand to deliver fit for purpose marketing solutions that advance the reconnection of New Zealand to the world, Refugee Resettlement, and Migrant Settlement and Integration Strategies.
• This position will also mentor and coach in the team's kaitiakitanga role, embedding best practice marketing, content and analysis across the team
• You can be looking for your first step into a senior marketing advisor role, or be a seasoned marketing professional, the role will scale with your experience

Skills and Experience Required

• Proven experience in the planning, execution and review of digital marketing strategies and tactics
• Wide ranging knowledge of email and marketing automation methodologies
• Experience in content development for paid and organic social including video production
• Relevant tertiary qualification
• 3+ years' experience in marketing roles requiring stakeholder management and influencing
• Strong creative, analytical and critical thinking skills
• For your application to be considered you must be a New Zealand citizen or have New Zealand permanent residency.

MBIE's goal is to create a resilient and high-performing economy that delivers real and ongoing quality of life for all New Zealanders.

We do this by working with others to create an environment that supports businesses to be more productive and internationally competitive, enables all New Zealanders to participate in the economy through improved job opportunities and by working to ensure quality housing is more affordable.

People are at the heart of our mahi, our way of working is guided by our values which shape our behaviours.

• Mahi Tahi - Better Together
• Maia - Bold and brave
• Pae Kahurangi - Build our Future
• Pono Me Te Tika - Own It

Our aspirations are echoed in our Maori identity - Hikina Whakatutuki - which broadly means `lifting to make successful'.

MBIE recognises the partnership founded under Te Tiriti o Waitangi between Maori and the Crown and is committed to giving effect to Te Tiriti o Waitangi. We will do this through enduring, meaningful and effective partnerships with iwi, Maori, other Maori groups/organisations and the Crown, as this is critical to enable economic and social development, both for Maori and for wider Aotearoa New Zealand. We are committed to continuing to partner with iwi in order to find new sustainable solutions to address long standing systemic and cross-cutting issues facing Maori and wider Aotearoa New Zealand and we are also committed to identifying opportunities for iwi to lead and creating an enabling environment for iwi to leverage these opportunities.

E mohio ana a Hikina Whakatutuki i puea ake te kotuinga I waenganui i a ngai Maori me te Karauna i Te Tiriti o Waitangi, a, kei te whai ia ki te whakau ake i Te Tiriti o Waitangi. Ma te whai kiko o nga kotuinga ahungaroa o ngai wi, o ngai Maori, me etahi atu ropu Maori ki te Karauna, katutuki tenei. He ahuatanga nui tenei e ahei ai nga mahi whanaketanga a-ohanga, a-papori hoki ki a ngai Maori me Aotearoa whanui. E whai tonu ana matou ki te kotui atu ki nga iwi mo te rapu huarahi hou ki te whakaara i nga kaupapakua roa nei e tami ana i a ngai Maori me Aotearoa whanui, a, e whai ana hoki ki te tautohu i nga aheinga kokiritanga ma nga iwi, me te tautoko i nga iwi kia whai mana ake ai enei aheinga.

Click here to view a position description. All applications must be submitted via our online process and include a Cover Letter and CV outlining your interest and suitability for the role.

Email Fati Tagata at fati.tagata@mbie.govt.nz quoting ref MBIE/16637 if you have any further questions.

Applications close on Sunday 30 March 2025.