Senior Brand & Growth Manager

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Introduction:
About us.

A unique life requires a unique bank.

Defence Bank is a member‑owned bank with a proud history of serving the Australian Defence community for over 50 years. With 26 branches across Australia and our award-winning app, Defence Bank is where our members need us – anywhere, anytime.

The bank provides financial products and services to the Australian Defence Force and its unique community, reinvesting profits for the benefit of our members. We are a leader in our sector and our people led, technology enabled environment, celebrates the individual talents, personalities, interests and needs of our people.

Recognised as an Australian HR Awards 2026 Excellence Awardee for Employer of Choice and Best Workplace Flexibility Program, Defence Bank combines a strong people-first culture with a commitment to innovation. From flexible ways of working to the adoption of AI-powered tools such as Microsoft Copilot, we empower our people with the technology, support and autonomy they need to do their best work and continue delivering exceptional experiences for our members. It's not just our employees who think Defence Bank is one of Australia's best places to work.

Description:
The opportunity.

We're looking for a Senior Brand & Growth Manager to help shape the future of Defence Bank. This is a pivotal leadership role responsible for defining our brand strategy, driving growth priorities and ensuring our marketing investment delivers meaningful outcomes for both our members and the Bank.

This is a rare opportunity to influence strategic direction while remaining close to delivery. You'll lead a talented marketing team, shape campaigns and propositions, work closely with senior stakeholders across the Bank and guide investment decisions to bring the Defence Bank brand to life in meaningful ways.

Your key responsibilities will include (but are not limited to):

Own Defence Bank's brand strategy, positioning and market differentiation within the Defence Community.
Lead the development of priority growth propositions and marketing initiatives that build awareness, consideration and preference.
Set the strategic direction for campaigns and marketing investment, ensuring strong commercial outcomes and alignment to growth priorities.
Lead marketing planning and prioritisation, maintaining focus and reducing fragmented or reactive work.
Provide leadership and direction to a small marketing team while remaining actively involved in campaign development and execution.
Partner with Product, Digital, Risk, Compliance and frontline teams to deliver aligned and effective marketing outcomes.
Manage agency and partner relationships, ensuring activity delivers value and supports Defence Bank's brand and growth objectives.

Skills and Experiences:
About You

You're a strategic and commercially minded marketing leader who knows how to translate big-picture thinking into focused action. Comfortable balancing strategy with hands-on delivery, you bring strong judgement, a growth mindset and a passion for building distinctive brands that create lasting impact. You thrive in collaborative environments, enjoy influencing across diverse stakeholder groups and are motivated by delivering meaningful outcomes for members and the communities you serve

You will have:
Significant experience in senior brand, marketing strategy or growth-focused roles, ideally within a regulated or complex environment.
A proven track record developing brand strategies, growth propositions and high-impact marketing campaigns.
Strong commercial acumen and the ability to make disciplined decisions about priorities, investment and performance.
Experience leading teams and influencing cross-functional stakeholders to achieve shared outcomes.
Excellent communication and stakeholder management skills, with the ability to build trust and alignment at all levels.
Experience working with agencies and external partners to maximise marketing effectiveness and impact.

We count on you. And you can count on us.

We have a great range of employee benefits including:

• Savings and discounts across our range of products and services
• Innovative Work-Life fit program including additional paid leave
• A generous annual corporate wardrobe allowance
• Birthday leave
• Access to our internal "reward and recognition" platform - vouchers, discounts, e-cards and much more!

Interested? We'd like to hear from you. Click to apply.

Defence Bank is committed to providing equal opportunities for employment and seek to have a team that reflects our diverse community. We encourage anyone interested in our role and a career at Defence Bank to apply.