Senior Brand Manager/Brand Manager

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Introduction:
About us

At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We have built on our success at home and now have sales and marketing operations around the globe, where we sell and market our well-known and trusted brands.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.

This is more than a job, it’s a chance to be part of something bigger. At PharmaCare, your career can grow alongside brands that are trusted by millions.

Description:
About the role

The Senior Brand Manager – Liquefy is responsible for leading profitable growth across assigned Liquefy brands and portfolios, with a particular focus on portfolio strategy, brand planning, innovation, commercial delivery and cross-functional leadership. The role owns key brand and category outcomes across Go Natural, SUP and Bounce, translating consumer, retailer and category insights into clear strategies, high-impact NPD pipelines, compelling go-to-market plans and measurable commercial results. The role also supports the General Manager – Liquefy by building brand capability, coaching team members, improving execution discipline and ensuring all brand activity is commercially grounded, insight-led and compliant.

The main responsibilities will include:
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• Leading brand strategy, innovation and portfolio growth.
• Deliver commercial results through effective planning, budgeting and execution.
• Drive integrated marketing campaigns across multiple channels.
• Uncover growth opportunities through consumer, category and retailer insights.
• Partner with internal teams and external agencies to bring brands to life.
• Coach and inspire teams while championing high performance.
• Ensure compliance with brand, regulatory and governance standards.

Skills and Experiences:
About you

Tertiary qualification in Marketing, Business, Commerce or a related discipline preferred.
Typically 5+ years of relevant brand / marketing experience, including experience owning plans, budgets, campaigns and innovation delivery.

• Experience within FMCG, health and wellness, supplements, pharmacy, grocery or adjacent consumer goods categories preferred.
• Strong agency, supplier and stakeholder management capability.
• Solid NPD project leadership, with confidence working through stage-gate processes and cross-functional decision-making
• People leadership or demonstrated project leadership experience preferred.